Hey all,
Some of you may have heard of Vegemite.
Well, it is made by Kraft Foods and apparently they had a revelation.
That was, to mix Vegemite with cream cheese.
They had an on-line contest to find a name for this new version of a well-known spread.
Well, bugger me if this didn't win the contest.
Get this, the new spread will be called
iSnack2.0.
It has come out, since that Kraft has canned that name and I'm not surprised, it was invented by a guy that worked in IT.
Kraft Australia got some really nasty e-mails saying that the writer would sooner change to Marmite (made by a competitor company) than be associated with a name like that.