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Dr of BBQ
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A wrong turn for L.A.'s food truck scene?
Mon, 05/9/11 10:43 AM
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Some feel that an exciting, underground culinary scene has become mainstream and obsessed with the bottom line. Kogi chef Roy Choi thinks some people miss the point of food trucks. (Lawrence K. Ho / Los Angeles Times) May 06, 2011|By Jessica Gelt, Los Angeles Times Josh Hiller is fed up. As a partner in RoadStoves, the food truck outfitter that helped launch Kogi into the stratosphere, he thinks L.A.'s rapidly expanding new-wave food truck scene is getting out of hand. "We tried to be very specific about the trucks we launched; we were looking for good business models and good food," says Hiller of the months that followed Kogi's launch 21/2 years ago and its unexpected success. At the time, Angelenos, united by Twitter, lined up for two hours or more to taste the truck's signature Korean barbecue tacos. http://articles.latimes.c...o-food-trucks-20110506
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BlackOak
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Total Posts:
42
- Joined: 3/1/2011
- Location: olive branch, MS
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Re:A wrong turn for L.A.'s food truck scene?
Mon, 05/9/11 2:22 PM
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I believe this was bound to happen, but in time, the folks with the best food, and reasonable prices will win out eventually. A little competition is always good, but I dont like the idea of the corporations, however, if I had a choice of a Kogi or a Jack-in-the-crack sandwich, guess where I would go spend my money.
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