Adios, Zima

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ScreamingChicken
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2008/10/22 14:03:34 (permalink)

Adios, Zima

SABMillerCoorsWhatever announced that Zima has been discontinued as of Oct. 10 (last date of brew/manufacture). Once it's gone it's gone, so stock up now!

Or maybe not. Truthfully, I'm surprised it lasted this long.

Brad
#1

41 Replies Related Threads

    wheregreggeats.com
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    RE: Adios, Zima 2008/10/22 14:07:37 (permalink)
    I thought is was gone forever ago.
    #2
    firecommander3565
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    RE: Adios, Zima 2008/10/22 14:10:10 (permalink)
    Can't miss what you never had!
    #3
    billyboy
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    RE: Adios, Zima 2008/10/22 14:14:55 (permalink)
    And here I thought they were still making Betamax tapes, too!!
    #4
    Jennifer_4
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    RE: Adios, Zima 2008/10/22 14:15:45 (permalink)
    I was probably the only person in the world who liked the stuff... not enough to mourn its passing, mind you...
    #5
    wheregreggeats.com
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    RE: Adios, Zima 2008/10/22 14:23:58 (permalink)
    Reminds me of Chelsea from A-B from the 70's:
    http://tinyurl.com/658t6n

    #6
    The Travelin Man
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    RE: Adios, Zima 2008/10/22 14:34:59 (permalink)
    quote:
    Originally posted by Brad_Olson

    SABMillerCoorsWhatever announced that Zima has been discontinued as of Oct. 10 (last date of brew/manufacture).


    It is American-owned Coors.

    So just keep in mind that all you Zima bashers are now responsible for single-handedly killing the economy and putting hard-working Americans out of work.
    [How come there's no 'tongue-in-cheek' smiley?]
    #7
    joerogo
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    RE: Adios, Zima 2008/10/22 14:42:06 (permalink)
    I never saw the need to try one. Also, dumb name.
    #8
    David_NYC
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    RE: Adios, Zima 2008/10/22 15:49:01 (permalink)
    Zima came from Coors around 1992. Women drank it and men couldn't stand it. I quite didn't know what it was made out of until about 2001, when Guiness bought the old Schaefer brewery in Fogelsville, Lehigh Valley, Pennsylvania to produce Smirnoff Ice. Then it dawned on me: You only buy a brewery if you want to make something beer-like. I hope the next beer product that gets the Zima treatment is Bosca Verdi imitation Spumante. It leaves a nasty aftertaste.
    #9
    Scorereader
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    RE: Adios, Zima 2008/10/22 18:42:16 (permalink)
    Zima turned into a "chick drink," but at first, I remember it being a big hit in the night clubs. I even drank it...in fact, I even ordered it. But, not for long. Eventually, I grew to dislike it. I think once the novelty wore off, I realized that beer was so much better. My wife loved the stuff from it's inception until circa 1995 when she got a job as hostess at Empire Brewing Company (we were dating back then) in Syracuse where she began her beer education. Oddly enough, now, she prefers Belgian White beers - again, thanks to Coors.
    #10
    Oneiron339
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    RE: Adios, Zima 2008/10/23 07:19:55 (permalink)
    Good riddance, for a lousy product it lasted far beyond what I thought it would. Two sips was enough for me.
    #11
    Sundancer7
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    RE: Adios, Zima 2008/10/23 07:27:56 (permalink)
    I do not recall ever imbibing ZIMA. I assume it was a clear alcoholic product. Did it have a sweet citrus taste?

    Thanks

    Paul E. Smith
    Knoxville, TN
    #12
    ScreamingChicken
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    RE: Adios, Zima 2008/10/23 09:43:17 (permalink)
    I honestly can't remember much about it other than it sort of reminded me of club soda with some kind of flavoring. It was a "malt beverage" (other examples are Bartles & Jaymes coolers).

    Anyone remember Zima Gold? It looked like what I used to get when I'd mix Coke and Sprite as a kid, but tasted a lot worse.

    Brad
    #13
    crew84row
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    RE: Adios, Zima 2008/10/23 10:00:27 (permalink)
    Then you never tasted Pepsi and Dew
    #14
    mar52
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    RE: Adios, Zima 2008/10/23 12:10:15 (permalink)
    Say it isn't so!

    Okay, So I haven't had one for many years, but I used to love them with a good squeeze of fresh lime juice.

    It was refreshing.

    Zima Gold was gawd awful!

    If I was still drinking it I'd miss it.

    Now I'm in to the flavored Mojitos!

    To all you frowners... yes, I also drink beer.
    #15
    Foodosaurus
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    RE: Adios, Zima 2008/10/23 12:17:27 (permalink)
    It kind of tasted/smelled like Dirty Sprite. I also describe the water in the fake fishtank poles that students in college would have in their dorm room, the same way.
    #16
    uncledaveyo
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    RE: Adios, Zima 2008/10/23 12:33:51 (permalink)
    Rest In Peace - you who are the AMC Gremlin of malt beverages....
    #17
    Scorereader
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    RE: Adios, Zima 2008/10/23 14:51:36 (permalink)
    By late winter 92-93/early spring of 93, I remember bars offering to add shots (or half shots) of liqeurs to Zima, like Blue Caracao and fruit flavored schnapps. That was all around the time that Zima went from chic to chick. I specifically remember shots of Midori used in Zima on St. Patricks Day.
    #18
    uncledaveyo
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    RE: Adios, Zima 2008/10/23 15:20:10 (permalink)
    Since Zima was introduced in 1993; it must always have been a chick drink.
    #19
    Guilty One
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    RE: Adios, Zima 2008/10/23 18:32:31 (permalink)
    quote:
    Originally posted by wheregreggeats.com

    Reminds me of Chelsea from A-B from the 70's:
    http://tinyurl.com/658t6n


    About Zima type drinks, I always thought, Why ?

    Your link though, led me to Crystal Pepsi which I'd forgotton about.

    I liked the idea but admit, for some weird reason we think a cola needs to be amber coloured.
    #20
    wheregreggeats.com
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    RE: Adios, Zima 2008/10/23 19:16:44 (permalink)
    David Letterman will miss the stuff:
    http://www.cbs.com/latenight/lateshow/top_ten/search/search/php/zima.phtml
    #21
    David_NYC
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    RE: Adios, Zima 2008/10/23 22:54:16 (permalink)
    I tried to find some Zima on Long Island today. I found Zilch amount of Zima. That may be why so many people think it was discontinued years ago. In many areas, retailers may just have dropped the product line a long time ago. I saw plenty of Mike's, Smirnoff, etc.
    #22
    jesskidden
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    RE: Adios, Zima 2008/10/24 07:38:13 (permalink)
    quote:
    Originally posted by David_NYC

    I quite didn't know what it was made out of until about 2001, when Guiness bought the old Schaefer brewery in Fogelsville, Lehigh Valley, Pennsylvania to produce Smirnoff Ice. Then it dawned on me: You only buy a brewery if you want to make something beer-like.


    Yeah, I've never really discovered exactly *how* they make those "malternatives" - I, too, figured it was some sort of lightly brewed "malt beverage" with added flavorings- actually, I guess, I didn't WANT to know

    But, this summer, when Boston Beer Company brewed and kegged the first trial batches of Sam Adams at that old Schaefer Brewery Jim Koch was quoted in a number of local articles (most no longer online, unfortunately) in which he praised the workers for their care in "moth balling" the actual brewhouse, etc. Several reports, in fact, even claim the brewhouse had been "shut down" since the Pabst>Diageo deal.
    (Like this short TV news piece- http://cbs3.com/local/Sam.Adams.Lehigh.2.758993.html


    The only written example of such quotes I can now find is this BeerYard News piece-
    http://www.beeryard.com/news/default.cfm?f_date=6%7C2008
    with Koch quoted: "I am most happy for the people who work here, many of them from the beginning and many who returned after our acquisition. They took great care of the brewhouse when it was shut down because they believed somebody would come and make beer here again. And they were right."

    Also, most reports have Boston having to spend up to $50 million to renovate the place (that's more than Schaefer spent to build it, as I recall) and tho' the brewery was listed as having a capacity of 5 million barrels as a Schaefer plant (and, indeed, Schaefer sold 4.7 million barrels of beer in '77, after they'd closed all their other breweries), now Boston is saying it's in the under 2m bbl. range.

    So, it sounds as if the Diageo products weren't really "brewed" and the facility was used more for mixing and bottling, than any actual "brewing". IIRC, part of the Diageo>BBC deal has Boston continuing to make and bottle those malternatives for Diageo for a time.
    #23
    UncleVic
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    RE: Adios, Zima 2008/10/24 07:56:23 (permalink)
    Adios and good ridden to that crap.. Think it was around '94 when it came out.. Salesman gave me a 6 pack to sample (I was bartending then), and that was the most awful liquid form of alcohol I ever tasted.
    #24
    Tedbear
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    RE: Adios, Zima 2008/10/24 08:05:18 (permalink)

    Based on the product's name, I always assumed that it tasted like Noxzema would taste, and as a result, I never saw the need to try it.

    In fact, the name association made the thought of drinking it...well, let's just say...not a good one. After reading some of the preceding comments, I guess that my assumption wasn't very far off the mark.

    #25
    David_NYC
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    RE: Adios, Zima 2008/10/24 13:22:06 (permalink)
    quote:
    Originally posted by jesskidden

    But, this summer, when Boston Beer Company brewed and kegged the first trial batches of Sam Adams at that old Schaefer Brewery Jim Koch was quoted in a number of local articles (most no longer online, unfortunately) in which he praised the workers for their care in "moth balling" the actual brewhouse, etc. Several reports, in fact, even claim the brewhouse had been "shut down" since the Pabst>Diageo deal.

    I did notice after the Guiness/Diageo purchase that the brewhouse was no longer lit up at night as I drove past the plant on Interstate 78. Also, I did not see the plumes of steam that used to come from the plant. Now, I am not happy with the transparency of any statements made by the Boston Beer Company. For example, on a conference call last year, executives of BBC said the brewery was just north of Philadelphia. The actual distance is about 60 miles. So, where do/did they make the malt-derived alcohol for Smirnoff Ice? Did they built some energy-efficent brewing equipment elsewhere on the site? Did they bring in malt-derived alcohol on railroad tank cars? Or did they make it in the brew house? From a transcript of a news story from Allentown, PA TV station WFMZ-TV, "Under Diageo of Great Britain the brew house was not running at full capacity."
    http://www.wfmz.com/view/?id=132194
    (Maybe the alcohol was produced at some gasahol facility? )

    I looked up some old Zima TV commercials on Youtube, and saw Zima, Memphis, TN. The present day Zima website gives an address of LaCrosse, WI. Zima was brewed for a time in the old Schlitz brewery in Memphis and was last brewed at City Brewing. Did these subsidiaries require them to give these cities, or did they do anything they could not to announce "Golden, CO". The game would have been over then. Some coincidence, huh? Three places that produce/produced malt-based beverages, all housed in former breweries.
    #26
    wheregreggeats.com
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    RE: Adios, Zima 2008/10/24 13:50:39 (permalink)
    quote:
    Originally posted by Tedbear


    Based on the product's name, I always assumed that it tasted like Noxzema would taste, and as a result, I never saw the need to try it.



    Actually NOXZEMA tasted better.



    #27
    ann peeples
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    RE: Adios, Zima 2008/10/24 14:10:22 (permalink)
    Adios, Zima.Never liked it from day one...
    #28
    Scorereader
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    RE: Adios, Zima 2008/10/24 14:15:19 (permalink)
    quote:
    Originally posted by uncledaveyo

    Since Zima was introduced in 1993; it must always have been a chick drink.


    You should do a little more research before sticking your foot in your mouth. Syracuse, NY was a test market for Zima. Zima was in the clubs, bars and stores in Syracuse beginning in 1991. So, since I lived in Syracuse from birth until 1998, Zima was old news by Spring semester of '93.


    The distributers in Syracuse also sent Zima to SUNY college towns. My wife, who went to Fredonia State, remembers Zima at the bars there in 1992. Potsdam College, where I was, always got used as part of the Syracuse test market for alcohol. So, Zima was in Potsdam in 1991. Syracuse was also used as a test market for Michelob. So, I was drinking Michelob Amber Bock in 1994 - three yearts before they released it nationally. And they sold it cheap - it was only a couple bucks more expensive per case than Busch. When it went national, the price went up and I stopped drinking it. I also graduated in Dec. 94, which meant, once I started working, I could afford a better beer.

    #29
    WarToad
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    RE: Adios, Zima 2008/10/24 14:51:13 (permalink)
    I just always have had a problem with "malt beverages" that are chemically stripped of color and flavor, then re-colored and/or re-flavored.


    I can just see people buying the last of the Zima out there, holding it a bit, then re-selling on ebal or something. You just KNOW it's going to happen somehow.
    #30
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