Archer Farms

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doug_ua
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2008/01/24 09:19:08 (permalink)

Archer Farms

Is anyone familiar with the Archer Farms line of products at Target? I can't speak for all of them, but their line of potato chips is incredible....kettle cooked, and better than any of the name brands in my opionion. Flavors include Buffalo Wing, Garlic Parmesan, Maple BBQ, and Guacamole to name a few.
#1

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    ann peeples
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    RE: Archer Farms 2008/01/24 10:18:03 (permalink)
    I have found all of their products very good.They have a Tamale pie boxed dinner that is wonderful.
    #2
    Davydd
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    RE: Archer Farms 2008/01/24 10:38:19 (permalink)
    Archer Farms is Target's more upscale interesting house brand. They also have another brand called Market Pantry with more mainstream products. Those brands can only be found in a Target store.

    It used to be grocery stores marketed house brands that were cheaper and also, quite frankly, less quality products to get that cheaper price point. Grocery stores now market house brands that can compete with the national brands in quality and beat the national price points through less overhead cost and distribution. Whole Foods and Trader Joe's are very good at this game too.
    #3
    Rustywolf
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    RE: Archer Farms 2008/01/24 15:04:01 (permalink)
    Pretty good - I like the condensed fruit bars.
    #4
    leethebard
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    RE: Archer Farms 2008/01/24 16:48:36 (permalink)
    We like the Archer farm line at Target> Good food and value for the buck!
    leethebard
    #5
    Scorereader
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    RE: Archer Farms 2008/01/24 23:24:27 (permalink)
    We really like Archer Farms.
    And, because they package them so nicely, I have bought some items to put in gift baskets. Most people don't know it's Target brand, and the Archer Farms snacks tend to be their favorite.

    #6
    bucktooth
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    RE: Archer Farms 2008/01/29 11:10:45 (permalink)
    They are fantastic chips, I love the unusual flavors. Target is a great store IMO.
    #7
    ces1948
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    RE: Archer Farms 2008/01/29 22:56:27 (permalink)
    I've had their cookies, chips and salsa. Good stuuf.
    #8
    leethebard
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    RE: Archer Farms 2008/01/29 23:04:52 (permalink)
    There Parmesan Chips are super!
    #9
    Davydd
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    RE: Archer Farms 2008/01/30 10:45:33 (permalink)
    I am personally happy to see the positive comments about Target and Archer Farms. I was on the team that conceived and developed the SuperTarget stores for Target back in the mid 90s. It was fun and positive and there were a lot of great people working on it to make it happen. Working at Target was a positive experience for me. Now that I am retired I can say that as an outsider.
    #10
    bucktooth
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    RE: Archer Farms 2008/01/30 11:20:43 (permalink)
    quote:
    Originally posted by Davydd

    I am personally happy to see the positive comments about Target and Archer Farms. I was on the team that conceived and developed the SuperTarget stores for Target back in the mid 90s. It was fun and positive and there were a lot of great people working on it to make it happen. Working at Target was a positive experience for me. Now that I am retired I can say that as an outsider.


    Job well done!!!!!
    #11
    Davydd
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    RE: Archer Farms 2008/01/30 13:14:19 (permalink)
    quote:
    Originally posted by pdxyyz

    You would be amazed at how many of the store brand products are made by the brand name manufacturers.

    And you're getting the same product, same quality, in a different package.

    Not true especially in regard to the chips that have mostly been under discussion here so far. Store brand products used to be generic like that and usually of sub quality. Now the companies are smarter. They are custom branding as well as getting custom made products to custom specs.
    #12
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