"Better Burger" Chains

Author
MetroplexJim
Filet Mignon
  • Total Posts : 4323
  • Joined: 2007/06/24 08:45:00
  • Location: McKinney, TX
  • Status: offline
2014/02/10 10:45:22 (permalink)

"Better Burger" Chains

As Five Guys approaches 1,000 units and $1,000,000,000.00 in annual sales many entrepreneurs see the 'better burger' as the road to riches.
 
This article talks about the top success stories in this regard.
 
All I can say is .
#1

19 Replies Related Threads

    ScreamingChicken
    Sirloin
    • Total Posts : 5233
    • Joined: 2004/11/05 14:36:00
    • Location: Stoughton, WI
    • Status: offline
    Re:"Better Burger" Chains 2014/02/10 11:57:19 (permalink)
    It's a good read but almost a year and a half old...I wonder if the companies on the list are still growing at their respective rates.
    #2
    Glenn1234
    Double Cheeseburger
    • Total Posts : 585
    • Joined: 2009/03/24 01:46:00
    • Location: Northern VA (the nasty Washington D.C. 'burbs part
    • Status: offline
    Re:"Better Burger" Chains 2014/02/10 12:50:57 (permalink)
     
    I think I recall Five Guys claiming a over 1,000 units a couple years ago.  They're going like wildfire. 
     
     
    Glenn
     
     
    #3
    cavandre
    Double Chili Cheeseburger
    • Total Posts : 1642
    • Joined: 2008/03/14 09:58:00
    • Location: Melbourne, FL
    • Status: offline
    Re:"Better Burger" Chains 2014/02/10 15:47:12 (permalink)
    Glenn1234

     
    I think I recall Five Guys claiming a over 1,000 units a couple years ago.  They're going like wildfire. 


    Glenn


    Now if they would only invest in a little quality control and stop that food killing process of putting your non-to-go order in that tightly closed bag.
    #4
    JayL
    Cheeseburger
    • Total Posts : 231
    • Joined: 2008/11/11 20:59:00
    • Location: Charleston, SC
    • Status: offline
    Re:"Better Burger" Chains 2014/02/10 17:44:31 (permalink)
    cavandre

    Glenn1234


    I think I recall Five Guys claiming a over 1,000 units a couple years ago.  They're going like wildfire. 


    Glenn


    Now if they would only invest in a little quality control and stop that food killing process of putting your non-to-go order in that tightly closed bag.

     
    When we receive our food the bags are always left open.  Never have gotten one with a closed bag. 
    #5
    MetroplexJim
    Filet Mignon
    • Total Posts : 4323
    • Joined: 2007/06/24 08:45:00
    • Location: McKinney, TX
    • Status: offline
    Re:"Better Burger" Chains 2014/02/10 18:27:49 (permalink)
    cavandre

    Glenn1234


    I think I recall Five Guys claiming a over 1,000 units a couple years ago.  They're going like wildfire. 


    Glenn


    Now if they would only invest in a little quality control and stop that food killing process of putting your non-to-go order in that tightly closed bag.


    Over the years I have bit*hed about their in-store 'presentation' all the way up to Jerry Murrell.  I have urged them to adopt the Smashburger-style steel mesh baskets for in-store use. 
     
    Why?  I hate soggy buns! 
    #6
    Adjudicator
    Sirloin
    • Total Posts : 5066
    • Joined: 2003/05/20 11:25:00
    • Location: Tallahassee, FL
    • Status: offline
    Re:"Better Burger" Chains 2014/02/10 18:32:28 (permalink)
    Unami begins at home on the grill.
    #7
    cavandre
    Double Chili Cheeseburger
    • Total Posts : 1642
    • Joined: 2008/03/14 09:58:00
    • Location: Melbourne, FL
    • Status: offline
    Re:"Better Burger" Chains 2014/02/11 06:28:11 (permalink)
    JayL

    cavandre

    Glenn1234


    I think I recall Five Guys claiming a over 1,000 units a couple years ago.  They're going like wildfire. 


    Glenn


    Now if they would only invest in a little quality control and stop that food killing process of putting your non-to-go order in that tightly closed bag.


    When we receive our food the bags are always left open.  Never have gotten one with a closed bag. 

    Two opened in our county...both tightly seal the bag. It really ruins the food. If you are eating in the restaurant, there's no reason for the bag.

    post edited by cavandre - 2014/02/11 06:29:47
    #8
    CCinNJ
    Sirloin
    • Total Posts : 7778
    • Joined: 2008/07/24 17:31:00
    • Location: Bayonne, NJ
    • Status: offline
    Re:"Better Burger" Chains 2014/02/11 09:55:46 (permalink)
    The article didn't mention Shake Shack (which is awesome) currently with 34 locations & counting...



    Flagship location in Madison Square Park...



    Portobello burger...





    Original fries...




    Jelly Donut concrete...

    post edited by CCinNJ - 2014/02/11 10:01:48
    #9
    Turtle66
    Cheeseburger
    • Total Posts : 139
    • Joined: 2014/01/31 17:49:00
    • Location: Sacramento, CA
    • Status: offline
    Re:"Better Burger" Chains 2014/02/12 21:32:04 (permalink)
    Remedy to the 5 Guys closed bag dilemma......"Open The Bag" lol  
    #10
    felix4067
    Filet Mignon
    • Total Posts : 3652
    • Joined: 2003/12/13 02:58:00
    • Location: Near Grand Rapids, MI
    • Status: online
    Re:"Better Burger" Chains 2014/02/12 22:11:26 (permalink)
    The thing is, if they used baskets instead of bags they'd have to have somewhere to store them, they'd have to wash them, they'd have to clean them up, they'd have to deal with loss of inventory due to them being stolen or damaged...I can totally see why they don't do it. They could, however, do like McDonald's and just put your stuff on a tray if you're eating it there.
     
    I'm still waiting for the Five Guys the rumor mill keeps saying is coming here. Closest one is about an hour away, but it is in a place I go fairly often. Not that we can afford to eat there often; the trouble with "better burger" chains is with the better burger you get a higher price. The last time we went, three adults spent just under $30. That's not what I expected for food that was bought at a drive-through.
    #11
    cavandre
    Double Chili Cheeseburger
    • Total Posts : 1642
    • Joined: 2008/03/14 09:58:00
    • Location: Melbourne, FL
    • Status: offline
    Re:"Better Burger" Chains 2014/02/13 07:43:40 (permalink)
    Turtle66

    Remedy to the 5 Guys closed bag dilemma......"Open The Bag" lol  

    Even if you open the bag when you get it at the counter, the damage is already done to the bun & fries.
    #12
    MetroplexJim
    Filet Mignon
    • Total Posts : 4323
    • Joined: 2007/06/24 08:45:00
    • Location: McKinney, TX
    • Status: offline
    Re:"Better Burger" Chains 2014/02/14 07:43:04 (permalink)
    cavandre

    Turtle66

    Remedy to the 5 Guys closed bag dilemma......"Open The Bag" lol  

    Even if you open the bag when you get it at the counter, the damage is already done to the bun & fries.


    Exactly!
     
    (I'm going to send a link to this thread to their Lorton, VA HQ).
    #13
    MetroplexJim
    Filet Mignon
    • Total Posts : 4323
    • Joined: 2007/06/24 08:45:00
    • Location: McKinney, TX
    • Status: offline
    Re:"Better Burger" Chains 2014/02/14 07:50:20 (permalink)
    felix4067

    The thing is, if they used baskets instead of bags they'd have to have somewhere to store them, they'd have to wash them, they'd have to clean them up, they'd have to deal with loss of inventory due to them being stolen or damaged...I can totally see why they don't do it. They could, however, do like McDonald's and just put your stuff on a tray if you're eating it there.

    I'm still waiting for the Five Guys the rumor mill keeps saying is coming here. Closest one is about an hour away, but it is in a place I go fairly often. Not that we can afford to eat there often; the trouble with "better burger" chains is with the better burger you get a higher price. The last time we went, three adults spent just under $30. That's not what I expected for food that was bought at a drive-through.


    For the prices they charge I think they can afford to purchase 'Smashburger-style' wire mesh baskets, maintain them, and absorb a little 'leakage'. 
     
    In bulk, they can't cost more than $0.35@.  If they really want to 'go cheap', mimic the little plastic tub In-N-Out uses.  They probably cost a nickel; we use 'ours' to soak silverware! 
     
    (To avoid any 'infringements' they can make them round and a little bigger to hold their wonderfully generous serving of fantastic fries).
    #14
    felix4067
    Filet Mignon
    • Total Posts : 3652
    • Joined: 2003/12/13 02:58:00
    • Location: Near Grand Rapids, MI
    • Status: online
    Re:"Better Burger" Chains 2014/02/14 11:59:50 (permalink)
    MetroplexJim
    For the prices they charge I think they can afford to purchase 'Smashburger-style' wire mesh baskets, maintain them, and absorb a little 'leakage'. 

    In bulk, they can't cost more than $0.35@.  If they really want to 'go cheap', mimic the little plastic tub In-N-Out uses.  They probably cost a nickel; we use 'ours' to soak silverware! 

    (To avoid any 'infringements' they can make them round and a little bigger to hold their wonderfully generous serving of fantastic fries).

    Yeah, but you and I both know if they were to do that, their prices would go even more ridiculously high.
    #15
    JRPfeff
    Filet Mignon
    • Total Posts : 2783
    • Joined: 2006/12/01 10:05:00
    • Location: Pewaukee, WI & Fuquay-Varina, NC
    • Status: offline
    Re:"Better Burger" Chains 2014/02/14 12:11:45 (permalink)
    Speaking of costs, I would hate to see what using salt & pepper on their patties would do to Cinco de Guyo's balance sheet.
    #16
    Glenn1234
    Double Cheeseburger
    • Total Posts : 585
    • Joined: 2009/03/24 01:46:00
    • Location: Northern VA (the nasty Washington D.C. 'burbs part
    • Status: offline
    Re:"Better Burger" Chains 2014/02/14 14:31:02 (permalink)
     
    Our local Five Guys does serve it with the bag open, so there has not been a soggy fries and soggy bun problem.  One improvement they can make at The Guys is to put out some mustard with the rest of condiments.  Why do they hide the mustard behind the counter?  I generally order my burger without things like ketchup and mustard, and then I add it myself at the condiment stand.  Why?  Because most burger places put on so much mustard, that that's all I taste.  So, I add it myself.  
     
    Five Guys -  Please stop hiding the mustard behind the counter! 
     
    Thanks.
     
    Glenn
     
     
    #17
    MetroplexJim
    Filet Mignon
    • Total Posts : 4323
    • Joined: 2007/06/24 08:45:00
    • Location: McKinney, TX
    • Status: offline
    Re:"Better Burger" Chains 2014/02/14 15:19:39 (permalink)
    felix4067

    MetroplexJim
    For the prices they charge I think they can afford to purchase 'Smashburger-style' wire mesh baskets, maintain them, and absorb a little 'leakage'. 

    In bulk, they can't cost more than $0.35@.  If they really want to 'go cheap', mimic the little plastic tub In-N-Out uses.  They probably cost a nickel; we use 'ours' to soak silverware! 

    (To avoid any 'infringements' they can make them round and a little bigger to hold their wonderfully generous serving of fantastic fries).

    Yeah, but you and I both know if they were to do that, their prices would go even more ridiculously high.


    I think they are already pushing the price limit of their niche; i.e., demand for their fine product becomes increasingly elastic the more they expand and the longer they are in business.  The novelty phase is over; surely they know that.
     
    The fact is that they should take some of that money they save by not advertising and plow it into some mesh trays before we 'soggy bread haters' take our business elsewhere.
    #18
    Glenn1234
    Double Cheeseburger
    • Total Posts : 585
    • Joined: 2009/03/24 01:46:00
    • Location: Northern VA (the nasty Washington D.C. 'burbs part
    • Status: offline
    Re:"Better Burger" Chains 2014/02/14 18:16:43 (permalink)
     
     
    When the roll gets a bit steamed, it's mostly because of the aluminum foil wrap.  If they do the trays, they would also need to stop using the foil, or the tray won't help, anyway.   Even given their faults, I still haven't had a better chain burger and chain fries.   
     
    Glenn
     
     
    #19
    CCinNJ
    Sirloin
    • Total Posts : 7778
    • Joined: 2008/07/24 17:31:00
    • Location: Bayonne, NJ
    • Status: offline
    Re:"Better Burger" Chains 2014/02/16 19:29:14 (permalink)
    That "visual" of the bag with the extra pile of fries being dumped in is their signature & the message that so many customers have framed & spread with words  over the years. 
     
    They can"t bite a signature feature  from a competitor...no matter what. That would be the story....Five Guys  copies Smashburger....& all the yada yada that goes with that.
    #20
    Jump to:
    © 2014 APG vNext Commercial Version 5.1