BillyB
The question is, can the lonely hotdog stand up to the food diversity at the fair. I would say no. I think what people look forward to is the diversity. Corndogs, Funnel cakes, elephant ears, BBQ everything and darn good. Buffalo this and that. all kinds of ice cream and snow cones.........................This is a once a year thing for most people and they look forward to getting something different. I have never taked with anyone that said I can't want to get to the fair so I could buy a hotdog.
I think if someone wants to succeed at the fair you need to WOW them, just handing them a street corner dog doesn't WOW anybody. Dogs are an eveyday kind of thing. The Fair only come to town once a year.......................Bill
Great opinions from those that have replied so far, I hope others will chime in with there take on it. I'll reply to those that have posted here so far. As for diversity and what Billy B mentioned, this was something I thought about in my head when considering this. I too, will seek out a funnle cake because at these events thats the only time I can get them however, I always will get a hot dog and soda at some point during the fair every single time. I don't look at that purchase as a once a year purchase (the hot dog), I look at it like I'm a hot dog lovin fool! Funnels, are like desert for me so that has its purpose. When I am walking around I want something I know taste good and will not overly fill me up so I don't want to walk around afterwards because I am stuffed. Lastly I want something that I feel as a rule will not cost much but taste good. (enter the hot dog)
I am not catering to those that want a funnle cake, chicken wings, BBQ, etc. I am catering to the sausage and dog lovers attending. I am catering to the family that has a bunch of kids in tow and know there eyes are bigger than there stomachs but know they can handle a dog or sausage and a drink for a few bucks. My combo deals can target these familys that want mom and dad to get the bigger meals and the kids can all eat probably for the same price of mom & dads meal alone. When they purchase from me they get personal service, a smile, a thank you that I truely mean along with eye to eye contact. My food is quality and I expect them to see and taste that so they will remember the name "That's My Dawg" I don't think I can compete with a trailer blowing out everything, I simply want to hit my nitch market. Billy B made some very good points that did not turn me off from trying but did exactly the reverse by making me want to try even more.
NEXT REPLY @ WayDeg
I think the success depends greatly on the setting. I agree with Bill that in a "once a year", State Fair or other annual event, it may be tough (I have gone to the Fletcher's Corney dog booth every year for the past 40 years). I'm counting on more of the monthly trade days and civic events like July 4th, Pioneer Days, etc. That being said, it's all about salesmanship.
Another thread talked about customer service. I look at the business like "dinner and a show". Draw them in, give them a free taste, close the deal. All done with a smile and a thank you. I thought of the idea of having a food challenge at my cart once a day in order to draw a crowd. Eat "dogzilla" in 30 minutes, it's free and you get a t-shirt. Dogzilla is two, one pound hot dogs, split and set on a french roll, all the trimmings. About 4lbs. of food. Just an idea to create a buzz around the cart.
I agree totally that the setting will play a huge part. I have thought about the "show" part of this. I was considering babe girls with hot dog and sausage signs (like boxing end of round card girls) but not in bathing suits for fear of bothering a wife whos husbands eyes pop out of his head lol. I am thinking sexy, tight company shirts and shorts ala _ooters girls. I was also going to do a dog catch idea for the kids to add excitement and fun. Basically every so often as the family
(or whoever) is walking by the girls will grab them and try to get them to catch a dog (no bread just sample slices) in his or her mouth via me tossing one in the air. Big applause, bell ring thing if they catch one. Idea is besides fun is to get them to want to buy one after the sample, buzzz, buzzzzz. For the brave blokes in the crowd they can try to catch AND chew a fire pepper, if they catch And eat it with chewing (cant wimp out and just swallow) they get a free drink or what ever (que, bell ringing, applause, etc.) These are just some of the ideas I am thinking about to make this work.
Next reply-@ Royal
lol can we compete? As Hotdog vendors, we are not limited to just hotdogs. We can provide any and all food that is precooked. So can we can we compete?? you bet your ass we can. Indeed trailers and all can pump out more product because of the storage space. In the west coast I have always seen at least one hotdog vendor at fairs and huge events. And I am sure that “that vendor spent top dollar” to be in that location. I have competed against many BBQ businesses, and secured a location because of fast service and a unforgettable product. It is about your service and the taste of your product that you will stand out from the competition.
When I say compete I mean make money not out sell them but you probably already know that. Here I can't sell any precooked food from my cart as you mentioned, my HD is clear about that or I would be doing meetballs and other precooked items now. I mentioned in the first post only, hotdogs, sausages, chips and drinks are what I can sell. I am working with the health Dept to allow me to sell chilli and cheese. THEY ARE trying to allow me to because I presented them with a well thought out articulate argument as to why I should be allowed to. (nobody was allowed here before) They (HD) is really considering it and I should know very soon. I know they are really considering it because they brought it up to me weeks after I made my case
" I wanted you to know I am tryimg to get your chilli & cheese approved and I feel like it might fly but I can't promise you for sure yet but I am working on it". She brought this up to me without me saying a thing about it and since they have been 100% helpful to me the entire time I believe her. Having said that, I will kick the dawgs out as fast as I can and feel my prices and presentation will work if I can get in the door. It will be a learning experiance either way, I plan to take home more than just cash from any of these events like all the info I learned at the event. As you mentioned the service and taste will play a big part, I think I can handle those two items if I can get in the door but I just wanted to know if anyone has tried before or do all that try fail against the big wigs. Glad to hear some have been able to do it. Good feed back and support. Thanks!!
Next reply @ Porkchop...
No, I've seen one setup at a couple county fairs I do and they ended up leaving early.
A little feedback on the presentaion or lack thereof? How was the set up? How did the cart owner/worker look? Clean, neat, uniform? What about canopy? Did they have one? Type of cart did they have as in a little push? Rusted out 15 year old or nice, sparkling tow cart etc? Your info does not give me much to go on with how they attempted and failed so I can try not to repat the same. Got any of the mentioned info on what you saw?
Keep the feedback rolling guys....
<message edited by That'sMyDawg on Sun, 05/17/09 2:16 PM>