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 Companies can't say "Super Bowl" in their ads?

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ces1948

  • Total Posts: 1499
  • Joined: 8/6/2003
  • Location: Port St Lucie, Fl
Companies can't say "Super Bowl" in their ads? Sat, 02/4/12 9:55 AM (permalink)
I notice all the ads say something like "big game" when referring to specials. I guess you're not allowed to say you're having "Super Bowl"  specials or a "Super bowl" party at your bar or restaurant. This seems to be something new this year. I guess they somehow managed to copyright the term "Super Bowl" and it can't be used without paying a fee.
 
#1
    The Travelin Man

    • Total Posts: 3698
    • Joined: 3/25/2003
    • Location: Central FL
    Re:Companies can't say "Super Bowl" in their ads? Sat, 02/4/12 10:00 AM (permalink)
    It's been that way for some time now.  Yes, the term "Super Bowl" is trademarked and the NFL protects their trademark vigorously.  The only advertisers who can say "Super Bowl" (mostly for printed and radio/TV ads) are OFFICIAL Super Bowl sponsors.
     
    If you're the NFL and you were selling those ad slots for millions of dollars apiece, you would want to make sure not just everyone was misusing your trademark....costing you millions of dollars.
     
    #2
      ces1948

      • Total Posts: 1499
      • Joined: 8/6/2003
      • Location: Port St Lucie, Fl
      Re:Companies can't say "Super Bowl" in their ads? Sat, 02/4/12 10:03 AM (permalink)
      I guess this the 1st year I've noticed.
       
      #3
        fishtaco

        • Total Posts: 742
        • Joined: 5/11/2010
        • Location: Roachdale, IN
        Re:Companies can't say "Super Bowl" in their ads? Sat, 02/4/12 11:23 AM (permalink)
        I am suprised that the NFL police don't bust anyone on the street just for saying the term Super Bowl. I recall a few years ago when they even sent a warning letter to some churches in San Diego for using the term, when the game was played there.
         
        #4
          ces1948

          • Total Posts: 1499
          • Joined: 8/6/2003
          • Location: Port St Lucie, Fl
          Re:Companies can't say "Super Bowl" in their ads? Sat, 02/4/12 11:40 AM (permalink)
          I haven't even seen any bars advertise that they are showing the Super Bowl. They all say the "Big Game". It's funny because during the regular NFL season these same bars advertise the NFL Sunday ticket and say things like "All NFL games shown" .
           
          #5
            wheregreggeats.com

            Re:Companies can't say "Super Bowl" in their ads? Sat, 02/4/12 11:52 AM (permalink)
            The whole thing is a little silly.
             
            Bars have to use euphemism to promote the very event in a way that makes it as big as it is.  How would NFL feel if it hadn't grown into a big deal.
             
            Meanwhile, NCAA trademarked "Final Four" and then took a run at the euphemism "March Madness" ... how's a bar (or church) supposed to help them get grassroots support ???
             
            Meanwhile, NASCAR doesn't seem to be damaged as thousands of bars promote NASCAR Sundays ...
             
            Even the Olympics plays hard ... Special Olympics has permission to use the mark -- yet, as I recall from my days being active with that group, it had to be "Special Olympics Athletes" rather than "Special Olympians"
             
            #6
              ces1948

              • Total Posts: 1499
              • Joined: 8/6/2003
              • Location: Port St Lucie, Fl
              Re:Companies can't say "Super Bowl" in their ads? Sat, 02/4/12 12:05 PM (permalink)
              We have a local church that has a sign outside for a "Sooper Bowl" event this Sunday not sure what kind of event it is.
               
              #7
                chewingthefat

                • Total Posts: 6097
                • Joined: 11/22/2007
                • Location: Emmitsburg, Md.
                Re:Companies can't say "Super Bowl" in their ads? Sat, 02/4/12 12:10 PM (permalink)
                After reading this, I'm changing my magnetic sign that sits on Rt. 15 to read, Super Bowl Parties catered!
                 
                #8
                  wheregreggeats.com

                  Re:Companies can't say "Super Bowl" in their ads? Sat, 02/4/12 12:36 PM (permalink)
                  Maybe they could do a deal with the well-meaning ASCAP/BMI guys to help small businesses with matters "Souper Bowl" ... "Final Four" ... "March Madness" ... and other atrocities.

                   
                  #9
                    Greymo

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                    • Location: Marriottsville, MD
                    Re:Companies can't say "Super Bowl" in their ads? Sat, 02/4/12 12:52 PM (permalink)
                    Does this mean that I have to destroy the "Super Bowl" cake with the emblem on it?  I just purchased  it this morning.
                     
                    #10
                      Sundancer7

                      Re:Companies can't say "Super Bowl" in their ads? Sat, 02/4/12 3:06 PM (permalink)
                      Us poor follks around Knoxville are not aware of the trade mark.  If the NFL police come to Knoxville, the could bust hundred's of business's for advertising some type of super bowl special.
                       
                      Paul E. Smith
                      Knoxville, TN
                       
                      #11
                        6star

                        • Total Posts: 4388
                        • Joined: 1/28/2004
                        • Location: West Peoria, IL
                        Re:Companies can't say "Super Bowl" in their ads? Sat, 02/4/12 4:33 PM (permalink)
                        Greymo


                        Does this mean that I have to destroy the "Super Bowl" cake with the emblem on it?  I just purchased  it this morning.

                        YES!
                        Be sure to do so within 48 hours, before they have time to arrest you!

                         
                        #12
                          mar52

                          • Total Posts: 7599
                          • Joined: 4/17/2005
                          • Location: Marina del Rey, CA
                          Re:Companies can't say "Super Bowl" in their ads? Sat, 02/4/12 6:43 PM (permalink)
                          This thread is in serious jeopardy.
                           
                          #13
                            BackRhodes

                            • Total Posts: 652
                            • Joined: 6/14/2011
                            • Location: Mendocino County, CA
                            Re:Companies can't say "Super Bowl" in their ads? Sun, 02/5/12 7:05 PM (permalink)
                            I'm sure that cake will vanish one bite at a time...
                             
                            I call it the STUPOR BOWL...the mass consumption of food and beer leads many into a state of stupor...although some victims are still not sure of the mechanics yet...
                             
                            I must confess that for quite a long time I though "March Madness" was reference to St Paddy's Day (March 17th)...
                             
                            #14
                              BackRhodes

                              • Total Posts: 652
                              • Joined: 6/14/2011
                              • Location: Mendocino County, CA
                              Re:Companies can't say "Super Bowl" in their ads? Sun, 02/5/12 7:14 PM (permalink)
                              wheregreggeats.com


                              Maybe they could do a deal with the well-meaning ASCAP/BMI guys to help small businesses with matters "Souper Bowl" ... "Final Four" ... "March Madness" ... and other atrocities.


                              Greg...somebody I know thinks the term (K) FAT MUSIC is his personal property...
                               
                              BMI/SESAC/ASCAP/RIAA/NAB have been profits of doom ever since video tape was invented, along with the audio casssette, VHS / Betamax, CD disk, DVD disk, Blu-Ray...
                               
                              #15
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