RE: Crumbs bakery in NYC.
This Crumbs stuff in new to me, even tho I live in Manhattan, I never heard of it.
Perhaps we are deluged with too many Kupcake Kanteens here (good name, huh?) Like the LINES at Magnolia Bakery for cupcakes. I have been there at times their are no lines, and I am not impressed by the food that much. Maybe it tastes better when you stand in outside the cold for half anf hour? I think that there are certain places (Shake Shack, Magnolia, maybe Crumbs) that are more about see-be-seen-tell-everyone where the food per se, and the "hip" clientele are more into the name than the product.
Celebrity Food? (or crummy food, so to speak....)