Domino's Updating Recipes

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EatingTheRoad
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2009/12/17 08:40:47 (permalink)

Domino's Updating Recipes

I'm sure most have seen the "news" but if you haven't Domino's is changing their crust, sauce and cheese recipes starting December 27th. The crust is going be have garlic and parsley, the sauce is going to be sweeter and have a little red pepper in it and the cheese will be mozzarella  with a little bit of provolone. Here's the press release:
http://www.rimag.com/arti....html?industryid=48494

Apparently they did extensive market research (over 18 months, testing dozens of cheeses and sauces and 50 crusts!). You'd think that with all that this would be an improvement. Personally I think Domino's is right there at the bottom of the pizza list (sitting slightly above Little Caesar's but below Pizza Hut)..but I must say this will at least get me to try it if only to see what their research produced. I don't think I've had a Domino's pie in over 6 years. I think this is one of the more brilliant marketing moves. Some people were saying that it could be akin to the Coke/Classic Coke debacle but I don't think something like that would occur. People had a connection to the Coke formula, I'm not so sure there are loyalists for Domino's pizza. They can pretty much only improve their pies. What say you, will you give it a try?

Here are some articles on it:
http://slice.seriouseats....-provolone-cheese.html
http://www.slashfood.com/...-changes-pizza-recipe/


#1

131 Replies Related Threads

    1bbqboy
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    Re:Domino's Updating Recipes 2009/12/17 09:17:36 (permalink)
    I don't care.
    #2
    enginecapt
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    Re:Domino's Updating Recipes 2009/12/17 09:39:00 (permalink)
    No, I won't give it a try. I'd eat my toes before Domino's.
    #3
    MiamiDon
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    Re:Domino's Updating Recipes 2009/12/17 10:07:30 (permalink)
    No.

    There are too many better choices around here.  Independants with coal-fired and wood-fired ovens, and satisfactory conventional-oven pizzas, all within about ten minutes from my house.  The last time I had a Domino's pizza was about ten years ago.  It was the "free" lunch at a seminar.  Worth every penny!
    #4
    collinf
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    Re:Domino's Updating Recipes 2009/12/17 10:12:53 (permalink)
    ETR, I agree with your assessment of Domino's on the scale of where it sits between Pizza Hut and Little Caesar's.  I might try this new pizza once, too, just to see what the research did to improve it, if anything.  But generally I agree with everyone else who has posted here in that I have not had a Domino's pizza in over 10 years and I have no big desire to taste one again.
    post edited by collinf - 2010/04/06 13:00:06
    #5
    CCinNJ
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    Re:Domino's Updating Recipes 2009/12/17 10:43:12 (permalink)
    No. Disliking a new and improved food any less in the catagory of "not as bad as it used to be" is not really an attractive concept. I would rather not experience it and be happy for the people who fall in love with the new version as my heart goes out to those who loved the version that is changing. Sorry for the loss.
     
    #6
    saps
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    Re:Domino's Updating Recipes 2009/12/17 11:04:25 (permalink)
    enginecapt

    No, I won't give it a try. I'd eat my toes before Domino's.


    The old crust or the new crust?
    #7
    enginecapt
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    Re:Domino's Updating Recipes 2009/12/17 11:05:11 (permalink)
    Yes.
    #8
    MiamiDon
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    Re:Domino's Updating Recipes 2009/12/17 16:30:53 (permalink)
    CCinNJ

    No. Disliking a new and improved food any less in the catagory of "not as bad as it used to be" is not really an attractive concept. I would rather not experience it and be happy for the people who fall in love with the new version as my heart goes out to those who loved the version that is changing. Sorry for the loss.
     


    #9
    EatingTheRoad
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    Re:Domino's Updating Recipes 2009/12/17 18:08:27 (permalink)
    Slice NY's take on the new pizza:
    http://slice.seriouseats....e-what-is-it-like.html

    Sauce is slightly better...crust tastes more like breadsticks..no discernible difference in the cheese.
    #10
    sk bob
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    Re:Domino's Updating Recipes 2009/12/17 21:05:56 (permalink)
    are they adding TASTE ?
    real ingredients?
    people that really care about the quality?
    I don't even know why I'm responding to this because I don't eat this crap.
    a frozen Tony's with extra cheese is better than Dominos.
    Pizza Slut is better than Dominos when the only choice is a chain.
    I'll use my usual response that always rings true;
    you can put lipstick on a pig & its still a pig.
    #11
    CCinNJ
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    Re:Domino's Updating Recipes 2009/12/17 22:17:46 (permalink)
    Adam Kuban scored the fancy new recipe before the 27th.
     
    Might as well tell us what we are getting from Santa while at it.
    #12
    collinf
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    Re:Domino's Updating Recipes 2009/12/17 23:27:59 (permalink)
    CCinNJ

    Adam Kuban scored the fancy new recipe before the 27th.
     


    And thank God he took a bullet for the team so we don't have to.  Saves me $8 and a belly ache.

    #13
    CCinNJ
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    Re:Domino's Updating Recipes 2009/12/18 09:47:51 (permalink)
    Wait. If Adam ordered  the new version like a mere mortal from dominos.com I wonder if they are carrying both the current version and new version. Hopefully the did not job the loyal folks who enjoy the current version thinking the have through the 26th to get their fix and bid farewell...if not the case. That would be whack.
    #14
    1bbqboy
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    Re:Domino's Updating Recipes 2009/12/18 09:52:01 (permalink)
    you think there are actual fans of Domino's?
    #15
    Soccer862923
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    Re:Domino's Updating Recipes 2009/12/18 09:58:41 (permalink)
    Probably still won't try it as I can't stand Dominoes. Of all the major chains I prefer Papa John's but still would have a local place with a little thinner crust instead.
    #16
    wheregreggeats.com
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    Re:Domino's Updating Recipes 2009/12/18 10:20:58 (permalink)
    I doubt they cut back on the salt.
    #17
    collinf
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    Re:Domino's Updating Recipes 2009/12/18 11:00:04 (permalink)
    bill voss

    you think there are actual fans of Domino's?


    Drunken college students at 2 AM.
    #18
    collinf
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    Re:Domino's Updating Recipes 2009/12/18 11:01:28 (permalink)
    Soccer862923

    Probably still won't try it as I can't stand Dominoes. Of all the major chains I prefer Papa John's but still would have a local place with a little thinner crust instead.


    I'm with you on both counts, Soccer.  There are some minor chains that I like, but of the big 4 in the country, Papa John's is the only one I'll even consider.
    #19
    XanaJew
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    Re:Domino's Updating Recipes 2009/12/18 11:23:54 (permalink)
    That's funny...I was just in Vegas last week and ordered Domino's. I couldn't believe how good it was and remarked that the crust was different. It arrived piping hot and it was incredible. I couldn't believe it was Domino's. Now I see they actually are changing. I may have to order from them again, although it may just be that location that's good! I wonder if the Vegas one will deliver...to CA!!!
    #20
    CCinNJ
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    Re:Domino's Updating Recipes 2009/12/18 11:46:37 (permalink)
    bill voss

    you think there are actual fans of Domino's?


    Good question. If you take out quick delivery (remove it from the equation not take out delivery or it would not be delivery)- marketing - $5.55 - young people who have had or will be drinking  and/or wish to annoy their parents - people who don't really care that much about good pizza vs. not so good pizza "pizza is pizza" " />  or are in an area where pizza businesses feel that way....there must be a percentage of fans in there that are fans. Or struggle with the concept of not being able to have something theY do not like...because it is easier to complain about something that is still there vs. something that no longer exists.
    post edited by CCinNJ - 2009/12/18 11:50:06
    #21
    Cosmos
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    Re:Domino's Updating Recipes 2009/12/18 12:30:22 (permalink)
    Cardboard and ketchup were'nt working for them anymore?
    #22
    leethebard
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    Re:Domino's Updating Recipes 2009/12/18 14:36:50 (permalink)
      Being Italian, Dominoes never passes through my mouth. Let's see adding butter to dough....and er,adding more sugar to sauce....now that's Italian!!!!! Give me a break!!!!!!!!!!!!!
    #23
    AndreaB
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    Re:Domino's Updating Recipes 2009/12/18 15:25:30 (permalink)
    I don't think I've had Domino's in over 10 years.  The one here was awful and closed down.  Adding more sugar to the sauce on top of all the salt just sounds terrible.
    I'd have to have a really good coupon, and I mean a really, really good coupon to try Domino's again.

    Andrea
    #24
    DavidEMartin
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    Re:Domino's Updating Recipes 2009/12/19 10:20:01 (permalink)
    I was amused to see that Domino's own polling revealed their pizzas were at the bottom of the list of national chains, sharing last place with Chuckee Cheese.

    I worked at a Domino's in Spring '89.  The thing that appalled me the most was that if you were brought blindfolded into the place, you'd have no idea you were in a pizzeria.  Domino's completely lacked the rich smell of a real pizza baking.  I checked the ingredients, sampled the toppings before they went on the pizzas.....  there were no spices, no herbs.  Domino's pizza was the mock-Italian equivalent of "Least Objectionable Programming."

    But then what would one expect?  This was was a pizza chain owned by an Irishman.

    Speaking of which, once Domino's owner Tom Monahan's ultra-rightwing views became known, everyone I knew swore off the stuff on a matter a principle.  The sole exceptions were a couple who, if they had to order from Domino's, made a point of lecturing the delivery guy on the far-rightwing causes Domino's funded.   
    #25
    tommyeats
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    Re:Domino's Updating Recipes 2009/12/19 10:54:10 (permalink)
    DavidEMartin
    But then what would one expect?  This was was a pizza chain owned by an Irishman.
      

    are you suggesting that someone of Irish decent couldn't possibly have decent taste in pizza?

    apparently, he was on to something, and gave people what they wanted. 


    #26
    NYPIzzaNut
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    Re:Domino's Updating Recipes 2009/12/19 14:46:51 (permalink)
    tommyeats

    DavidEMartin
    But then what would one expect?  This was was a pizza chain owned by an Irishman.
     

    are you suggesting that someone of Irish decent couldn't possibly have decent taste in pizza?

    apparently, he was on to something, and gave people what they wanted. 
    I met Tom a long time ago and worked on his insurance account when he was just beginning.  He is and was always a saleman first and foremost - he made lousy cheap pies for college kids who had little money and little sense or taste about pizzas - all they care about is cost and it fills the belly along with their beer.  I have no idea how successful other Irishmen are making pizzas but you have to hand it to Tom the way he put together his operation.

    We bowed out of his insurance needs when he went to delivering pizza - the losses just killed us.


    #27
    akuban
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    Re:Domino's Updating Recipes 2009/12/19 18:47:42 (permalink)
     
    CCinNJ Wait. If Adam ordered  the new version like a mere mortal from dominos.com I wonder if they are carrying both the current version and new version. 
     

    From what I learned from a Domino's rep, they're giving 12/27 as the date when ALL stores will be switched over. Many of them already were switched over, though, on the date this "news" broke. So I did order it like a mere mortal. Also: I think Once the store switches over, it's done. From what I understood, there's no overlap of recipes in a single Domino's location.

    I was actually hoping to get an old recipe version and keep it to compare with the new one, but no such "luck."
    post edited by akuban - 2009/12/19 18:51:14
    #28
    Adjudicator
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    Re:Domino's Updating Recipes 2009/12/19 19:28:01 (permalink)
    akuban

     
    CCinNJ Wait. If Adam ordered  the new version like a mere mortal from dominos.com I wonder if they are carrying both the current version and new version. 
     

    From what I learned from a Domino's rep, they're giving 12/27 as the date when ALL stores will be switched over. Many of them already were switched over, though, on the date this "news" broke. So I did order it like a mere mortal. Also: I think Once the store switches over, it's done. From what I understood, there's no overlap of recipes in a single Domino's location.

    I was actually hoping to get an old recipe version and keep it to compare with the new one, but no such "luck."

     
    Many have forgotten that Domino's changed their sauce AND crust recipe back in the early '80s.  That was the beginning of their demise.  They had an excellent high gluten, chewy crust and a somewhat spicy and tart sauce.  This newest change only shows that Domino's has again further degraded the concept of the original idea.  You should not fix something unless it is broken.

    #29
    CCinNJ
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    Re:Domino's Updating Recipes 2009/12/19 19:45:25 (permalink)
    akuban

     
    CCinNJ Wait. If Adam ordered  the new version like a mere mortal from dominos.com I wonder if they are carrying both the current version and new version. 
     

    From what I learned from a Domino's rep, they're giving 12/27 as the date when ALL stores will be switched over. Many of them already were switched over, though, on the date this "news" broke. So I did order it like a mere mortal. Also: I think Once the store switches over, it's done. From what I understood, there's no overlap of recipes in a single Domino's location.

    I was actually hoping to get an old recipe version and keep it to compare with the new one, but no such "luck."

     
    Hi Adam Kuban. I was trying to crack the code to see if Domino's gave any hints by zip code. That's a fun snow day project. It seems like the Domino's here in Bayonne still has the current but not the new version. Maybe on the 26th I can track down  both via a trip to Jersey City or Staten Island. My son has  friends with a questionable taste for Domino's (and driving me mad) who will be happy to have a funded  unique "pizza" party in exchange for help with  the  Christmas presents that need technical support.

    post edited by CCinNJ - 2009/12/19 20:15:41
    #30
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