RE: Entenmann's "new" coffee!!
I recently bought some Entenmann's Coffee, and have found it to be a quality coffee. As far as the Entenmann's name, it is strictly a licensing deal. The coffee is produced by Coffee Holding Company in Brooklyn. I have seen it at Key Food Stores and also the George Weston Thrift stores (Entenmann's, Arnold, Boboli, Freihofer, Maiers, Strohmann's, Thomas's)
I don't think there is any more to this than the fact that Coffee Holding Company buys high quality beans.