RE: Espresso Truck -- Expenses & Revenue Info
I guess this is a little redundant to my reply on the other thread, but on those coffee forums there search "cogs" - cost of goods, and you will get a lot of info on grams per shot, cost of cups, mocha powder comparisons, etc.
Most trucks are indeed on the west coast, some do very well, some not, that comes down to the operator. The ones scrounging are driving up to car dealers and small offices and selling 4-5 drinks and moving on.
Special events and crowded auctions, farm markets, festivals, etc are better venues. Universities are a good bet. I'm on the east coast and coffee is really taking off - depending on where you are of course. I can't imagine trying this in the more rural counties where frugality is a necessary aspect of life and drip is 80 cents a cup. Ya gotta stalk the disposable income on this one.