Hot!Fast food false advertising

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MetroplexJim
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Re:Fast food false advertising 2014/05/20 11:51:24 (permalink)
Ketteract

I'm not sure I get the point here. It's well-understood that any kind of advertising, fast food or otherwise, presents an idealized version of the actual product.  
When you go to McDonald's or Taco Bell, you're getting stuff that's assembled and delivered to you super-quickly, made from cheap ingredients and priced accordingly.  You know exactly what you're getting.  Why pretend otherwise?


Now that you mention it I have noticed several car ads that seem to change the proportions of the vehicle to make them sleeker and more muscular than they are in real life.  As we are Lexus drivers I notice especially that the ES looks less tall and slightly wider in the ads.  I've noticed the same thing in the Benz ads for their 'C Class'. 
 
Am I correct or just 'seeing things'?
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BackRhodes
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Re:Fast food false advertising 2014/05/21 01:28:57 (permalink)
Jim, part of that might be a video formatting Affect (note I did not say Effect)...
 
If a video is shot in "full screen" format (traditional 4:3 aspect ratio), and then displayed in "widescreen" format (newer 16:9 aspect ratio), everything will look stretched out horizontally.
 
I see this a lot. I'm a video producer that has worked in TV stations (and also radio) and I see this more often that I'd like. Part of the format puzzle is how the video piece was mastered, how it was transmitted from the tv station,and if your tv is set up to automatically recognize the native format of the video. Add to that, for satellite & cable tv customers, the formatting that may or maynot take place at the (signal acquisition & aggregation) Head End, and the transmission (satellite or cable) operations itself...
 
So, there are many places along the signal journey for reformatting to take place, whethere wanted or not (KCSM in San Francisco would often have their signal double formatted to 4:3, resulting in a small square image)
post edited by BackRhodes - 2014/05/21 01:30:08
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MetroplexJim
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Re:Fast food false advertising 2014/05/21 11:07:27 (permalink)
BackRhodes , thanks.  Never thought of that affect on commercials, though I do notice it on films.
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JRPfeff
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Re:Fast food false advertising 2014/05/21 14:17:34 (permalink)
OFF TOPIC, but I don't care.
 
Anyone seen the Viagra "bridge" commercial? Something was wrong and I finally figured it out. The hardguy is wearing his hardhat incorrectly. The rigging is installed upside-down, so the helmet is sticking up too high from his head. Maybe that was the subliminal message the ad was supposed to project. I thought it made him look like an idiot.
 
View it here.

#34
Michael Hoffman
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Re:Fast food false advertising 2014/05/21 15:14:17 (permalink)
I hadn't seen the commercial, but you are right about the hat.
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felix4067
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Re:Fast food false advertising 2014/05/21 16:41:18 (permalink)
I hadn't seen it, either, but the hat is way funny!
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felix4067
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Re:Fast food false advertising 2014/05/26 01:18:16 (permalink)
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MetroplexJim
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Re:Fast food false advertising 2014/05/26 09:29:13 (permalink)
felix4067

I hadn't seen it, either, but the hat is way funny!


Evidently the guy had some distracting thoughts on his mind when he donned his hard hat.  C'mon, we've all been there. 
#38
pnwchef
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Re:Fast food false advertising 2014/05/26 12:38:17 (permalink)
 
You have to give Jimmyjohns some credit, under the sandwich it says this (Let's be honest, my sandwiches ain't gonna look this pretty, but they will be tasty!)
 
https://www.jimmyjohns.com/menu/#/
 
 
 
 
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BackRhodes
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Re:Fast food false advertising 2014/05/26 14:48:38 (permalink)
JRPfeff
OFF TOPIC, but I don't care.
Anyone seen the Viagra "bridge" commercial? Something was wrong and I finally figured it out. The hardguy is wearing his hardhat incorrectly. The rigging is installed upside-down, so the helmet is sticking up too high from his head. Maybe that was the subliminal message the ad was supposed to project. I thought it made him look like an idiot.


It's entirely possible the Director wanted more light on his face...
Remember, these are ACTORS, whose connections with real life might be rather thin...
The ad is about viagra, not hardhats...
 
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ScreamingChicken
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Re:Fast food false advertising 2014/05/26 14:55:29 (permalink)
BackRhodes

The ad is about viagra, not hardhats...
And the Oscar for Most Unintentionally Ironic Post goes to...
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MetroplexJim
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Re:Fast food false advertising 2014/06/12 14:24:51 (permalink)
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FriedClamFanatic
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Re:Fast food false advertising 2014/06/12 18:07:46 (permalink)
MetroplexJim

Interesting, well illustrated article from the U.K. Daily Mail on this topic.

Enjoy!

I'd be a little leery of believing all of this........I lived in the UK, but most of my time has been in the US.  I do remember from the days of getting my MBA that one course had a segment on "false" advertising and how the FDA had stepped in.  Something to do with Campbells putting clear marbles in their soup to help bring up the ingredients.and ice cream cones of mashed potatoes. There is a bit of a "big Bad Wolf" slant to the article
#43
rumaki
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Re:Fast food false advertising 2014/07/08 13:12:03 (permalink)
It wasn't the FDA.  It was the FTC (Federal Trade Commission) -- which, as I wrote above, is the federal body that deals with deceptive advertising.
http://adage.com/article/75-years-of-ideas/biggest-moments-75-years-advertising-history/102695/
 
#44
billyboy
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Re:Fast food false advertising 2014/07/08 14:11:22 (permalink)
As somewhat of a related aside, This rant from Jim Gaffigan's "Mr. Universe" special is one of the most spot-on bits about McDonalds I have ever heard.  Skewering fans and haters alike, it has me rolling every time:  http://www.youtube.com/watch?v=6YDTfEhChgw
#45
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