Hot!Fast food false advertising

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MetroplexJim
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Re:Fast food false advertising 2014/05/20 11:51:24 (permalink)
Ketteract

I'm not sure I get the point here. It's well-understood that any kind of advertising, fast food or otherwise, presents an idealized version of the actual product.  
When you go to McDonald's or Taco Bell, you're getting stuff that's assembled and delivered to you super-quickly, made from cheap ingredients and priced accordingly.  You know exactly what you're getting.  Why pretend otherwise?


Now that you mention it I have noticed several car ads that seem to change the proportions of the vehicle to make them sleeker and more muscular than they are in real life.  As we are Lexus drivers I notice especially that the ES looks less tall and slightly wider in the ads.  I've noticed the same thing in the Benz ads for their 'C Class'. 
 
Am I correct or just 'seeing things'?
#31
BackRhodes
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Re:Fast food false advertising 2014/05/21 01:28:57 (permalink)
Jim, part of that might be a video formatting Affect (note I did not say Effect)...
 
If a video is shot in "full screen" format (traditional 4:3 aspect ratio), and then displayed in "widescreen" format (newer 16:9 aspect ratio), everything will look stretched out horizontally.
 
I see this a lot. I'm a video producer that has worked in TV stations (and also radio) and I see this more often that I'd like. Part of the format puzzle is how the video piece was mastered, how it was transmitted from the tv station,and if your tv is set up to automatically recognize the native format of the video. Add to that, for satellite & cable tv customers, the formatting that may or maynot take place at the (signal acquisition & aggregation) Head End, and the transmission (satellite or cable) operations itself...
 
So, there are many places along the signal journey for reformatting to take place, whethere wanted or not (KCSM in San Francisco would often have their signal double formatted to 4:3, resulting in a small square image)
post edited by BackRhodes - 2014/05/21 01:30:08
#32
MetroplexJim
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Re:Fast food false advertising 2014/05/21 11:07:27 (permalink)
BackRhodes , thanks.  Never thought of that affect on commercials, though I do notice it on films.
#33
JRPfeff
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Re:Fast food false advertising 2014/05/21 14:17:34 (permalink)
OFF TOPIC, but I don't care.
 
Anyone seen the Viagra "bridge" commercial? Something was wrong and I finally figured it out. The hardguy is wearing his hardhat incorrectly. The rigging is installed upside-down, so the helmet is sticking up too high from his head. Maybe that was the subliminal message the ad was supposed to project. I thought it made him look like an idiot.
 
View it here.

#34
Michael Hoffman
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Re:Fast food false advertising 2014/05/21 15:14:17 (permalink)
I hadn't seen the commercial, but you are right about the hat.
#35
felix4067
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Re:Fast food false advertising 2014/05/21 16:41:18 (permalink)
I hadn't seen it, either, but the hat is way funny!
#36
felix4067
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Re:Fast food false advertising 2014/05/26 01:18:16 (permalink)
#37
MetroplexJim
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Re:Fast food false advertising 2014/05/26 09:29:13 (permalink)
felix4067

I hadn't seen it, either, but the hat is way funny!


Evidently the guy had some distracting thoughts on his mind when he donned his hard hat.  C'mon, we've all been there. 
#38
pnwchef
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Re:Fast food false advertising 2014/05/26 12:38:17 (permalink)
 
You have to give Jimmyjohns some credit, under the sandwich it says this (Let's be honest, my sandwiches ain't gonna look this pretty, but they will be tasty!)
 
https://www.jimmyjohns.com/menu/#/
 
 
 
 
#39
BackRhodes
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Re:Fast food false advertising 2014/05/26 14:48:38 (permalink)
JRPfeff
OFF TOPIC, but I don't care.
Anyone seen the Viagra "bridge" commercial? Something was wrong and I finally figured it out. The hardguy is wearing his hardhat incorrectly. The rigging is installed upside-down, so the helmet is sticking up too high from his head. Maybe that was the subliminal message the ad was supposed to project. I thought it made him look like an idiot.


It's entirely possible the Director wanted more light on his face...
Remember, these are ACTORS, whose connections with real life might be rather thin...
The ad is about viagra, not hardhats...
 
#40
ScreamingChicken
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Re:Fast food false advertising 2014/05/26 14:55:29 (permalink)
BackRhodes

The ad is about viagra, not hardhats...
And the Oscar for Most Unintentionally Ironic Post goes to...
#41
MetroplexJim
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Re:Fast food false advertising 2014/06/12 14:24:51 (permalink)
#42
FriedClamFanatic
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Re:Fast food false advertising 2014/06/12 18:07:46 (permalink)
MetroplexJim

Interesting, well illustrated article from the U.K. Daily Mail on this topic.

Enjoy!

I'd be a little leery of believing all of this........I lived in the UK, but most of my time has been in the US.  I do remember from the days of getting my MBA that one course had a segment on "false" advertising and how the FDA had stepped in.  Something to do with Campbells putting clear marbles in their soup to help bring up the ingredients.and ice cream cones of mashed potatoes. There is a bit of a "big Bad Wolf" slant to the article
#43
rumaki
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Re:Fast food false advertising 2014/07/08 13:12:03 (permalink)
It wasn't the FDA.  It was the FTC (Federal Trade Commission) -- which, as I wrote above, is the federal body that deals with deceptive advertising.
http://adage.com/article/75-years-of-ideas/biggest-moments-75-years-advertising-history/102695/
 
#44
billyboy
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Re:Fast food false advertising 2014/07/08 14:11:22 (permalink)
As somewhat of a related aside, This rant from Jim Gaffigan's "Mr. Universe" special is one of the most spot-on bits about McDonalds I have ever heard.  Skewering fans and haters alike, it has me rolling every time:  http://www.youtube.com/watch?v=6YDTfEhChgw
#45
Vince Macek
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Re:Fast food false advertising 2014/08/03 08:46:18 (permalink)
rumaki
Does the FTC have jurisdiction over fast food advertising?

Yes.
http://www.ftc.gov/news-events/media-resources/truth-advertising

In recent years, they've been mostly concerned about fast food marketing directed at teens/children.
http://www.ftc.gov/news-events/press-releases/2012/12/ftc-releases-follow-study-detailing-promotional-activities




I wouldn't want to read through all those regulations, but I think one major point is to only show the ingredients that actually are in the product (like, no half-pound of meat in a 99-cent burger) - with Taco Bell, they probably shove all the meat up into view.
#46
pnwchef
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Re:Fast food false advertising 2014/08/03 09:05:54 (permalink)
billyboy
As somewhat of a related aside, This rant from Jim Gaffigan's "Mr. Universe" special is one of the most spot-on bits about McDonalds I have ever heard.  Skewering fans and haters alike, it has me rolling every time:  http://www.youtube.com/watch?v=6YDTfEhChgw


Billy, this is good!
#47
Vince Macek
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Re: Fast food false advertising 2014/08/03 09:55:12 (permalink)
BackRhodes
My big complaint is that the food SERVED doesn't even come close to what you see in the PHOTOS

The menu photo's show lush examples, but what you get most of the time doesn't even come close.

One taco place has minimal "meat filling" but lots of cheap lettuce & cheese. I've seen how these are "constructed" with a long skinny trowel like gadget, so each taco is uniformly mediocre.

Another place, a burger chain that also has taco's on the menu, has what can best be describes as a bean dip like flavored paste...

Does the FTC have any jurisdiction over fast food chains and their advertising..?

Can we actually exert a meaningful voice of protest, or are we apathetic sheeple..?





Thinking about it, I'm not sure the average Taco Bell customer even looks at their food, let alone cares how it looks. They seem to market themselves to stoner skateboarders, but since that takes some ability and learning, they're selling to people who only *wish* they were stoner skateboarders.
#48
marzsit
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Re:Fast food false advertising 2014/08/09 08:44:32 (permalink)
the only time the mcdonald's big mac looked like the advertising photos was back in the 70's. back then, the burger patties were cooked fresh on a flattop griddle, all bun surfaces were properly toasted, the cheese was melted on both patties, and finally the finished sandwich was presented in a paper box similar to what they are served in now, but the sandwich itself was surrounded by a separate paper sleeve that kept everything together and in perfect order. and the big mac was almost the same diameter as the current quarter-pounder...
 
nowadays, all fast food chains claim to offer 'fresh' food. but, what they don't admit is that their food is only 'freshly assembled'......
 
the buns are toasted (if at all..) long before the order is placed. the meat is also cooked in advance, or reheated..
 
you usually get a lukewarm piece of meat on a cold bun, with ice-cold cheese and ice-cold vegetables, if any... or they toss it into a microwave to give you the illusion that it was 'freshly made, just for you!...'
 
mcdonald's is an excellent example of this practice. long ago, they realized that there was no practical way of guaranteeing a perfect, freshly-prepared order for every customer worldwide, so they decided that every worldwide customer will receive exactly the same mediocre quality order as everybody else. occasionally, they do make mistakes, and the lucky customer is gifted with a hot sandwich and fresh, crispy fries, but it's pretty damn rare.......
 
 
#49
bartl
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Re:Fast food false advertising 2014/08/09 13:56:00 (permalink)
For years, I had a standard way of ordering at a fast food restaurant. I would figure out how much I would want to spend, and whatever just came off the grill, that's what I wanted. The pricing was such that the amount of food you got per dollar was about the same regardless of what you ordered. Now, with all the different toppings, etc, it is a very different story. I just order the salads, and leave it at that.
 
Bart
#50
Ketteract
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Re:Fast food false advertising 2014/08/14 00:39:30 (permalink)
marzsit
the only time the mcdonald's big mac looked like the advertising photos was back in the 70's. back then, the burger patties were cooked fresh on a flattop griddle, all bun surfaces were properly toasted, the cheese was melted on both patties, and finally the finished sandwich was presented in a paper box similar to what they are served in now, but the sandwich itself was surrounded by a separate paper sleeve that kept everything together and in perfect order. and the big mac was almost the same diameter as the current quarter-pounder...



Interesting, I didn't know that McD's had ever melted the cheese on any of their burgers.  Every burger I've had from them since I was a kid (grew up in the '80s) had cold cheese whose only heat came from the patty itself after everything was assembled.
 
So I'm guessing this is the box you knew?
 

#51
marzsit
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Re:Fast food false advertising 2014/08/26 07:20:51 (permalink)
bartl
For years, I had a standard way of ordering at a fast food restaurant. I would figure out how much I would want to spend, and whatever just came off the grill, that's what I wanted. The pricing was such that the amount of food you got per dollar was about the same regardless of what you ordered. Now, with all the different toppings, etc, it is a very different story. I just order the salads, and leave it at that.
 
Bart


Ketteract
marzsit
the only time the mcdonald's big mac looked like the advertising photos was back in the 70's. back then, the burger patties were cooked fresh on a flattop griddle, all bun surfaces were properly toasted, the cheese was melted on both patties, and finally the finished sandwich was presented in a paper box similar to what they are served in now, but the sandwich itself was surrounded by a separate paper sleeve that kept everything together and in perfect order. and the big mac was almost the same diameter as the current quarter-pounder...



Interesting, I didn't know that McD's had ever melted the cheese on any of their burgers.  Every burger I've had from them since I was a kid (grew up in the '80s) had cold cheese whose only heat came from the patty itself after everything was assembled.
 
So I'm guessing this is the box you knew?
 



 i remember the boxes being different with a pull to open tab on each side. and they weren't as red more tan, and the burger itself was surrounded with a paper ring to keep it from falling apart.


#52
ZekeTheCat
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Re:Fast food false advertising 2014/09/05 17:51:31 (permalink)
KFC's original recipe chicken doesn't taste at all like it did back in the 50's and 60's and 70's . They claim that they still use the 11 herbs and spices but I'm doubtful and would call them false advertisers.
 
The unique spicy flavor that it had back when Colonel Sanders was still involved is long gone sad to say.
#53
BackRhodes
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Re:Fast food false advertising 2014/09/06 14:45:44 (permalink)
ZekeTheCat
The unique spicy flavor that it had back when Colonel Sanders was still involved is long gone sad to say.


That's because the secret spices were buried with him when he died. They had no choice, they coundn't cremate him due to the large potential for "extra crispy" jokes ...
 
 
#54
BackRhodes
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Re:Fast food false advertising 2014/09/06 14:52:24 (permalink)
Where did I see a billboard for Taco Belch in the last few days..?  I need to take a photo...it showed the taco shell filled at least HALF WAY FULL with that meat like substance they use...a far cry from what is served (which is mostly lettuce & a bit of cheese)...
 
This is exactly what prompted my original post here to begin with. I'm talking about commercial fast food places ONLY. not how your food at home does not resemble the photo's in a cookbook...(just to clarify because some folks misunderstood the gist of this topic)
#55
jman
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Re:Fast food false advertising 2014/09/06 15:24:00 (permalink)
ZekeTheCat
KFC's original recipe chicken doesn't taste at all like it did back in the 50's and 60's and 70's . They claim that they still use the 11 herbs and spices but I'm doubtful and would call them false advertisers.
 
The unique spicy flavor that it had back when Colonel Sanders was still involved is long gone sad to say.


Just because you think that they don't use the original herbs and spices is hardly a reason to call them false advertisers. That probably borders on libel.  Why would they stop using the very thing that has been an integral part of marketing their product? The probable reason that the taste is different is because of their efforts to make the chicken healthier. Most of the false advertising claims in this thread have to do with ad photos versus what the product looks like when you open the wrapper.
#56
felix4067
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Re:Fast food false advertising 2014/09/09 11:48:17 (permalink)
Another article just popped up:
http://www.fastcodesign.c...w-fake-is-food-styling
 
"While the product itself can't be fake--you can't use images of fake ice cream to sell Häagen-Dazs, for instance--the surrounding food, like the milk in a cereal commercial, can be altered."
#57
MilwFoodlovers
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Re:Fast food false advertising 2014/09/09 17:45:18 (permalink)

Attached Image(s)

#58
jman
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Re:Fast food false advertising 2014/09/09 17:53:05 (permalink)
MilwFoodlovers



Just curious.  Is the "delivered" photo one that you took yourself or did you actually get the image from another source? 


#59
ann peeples
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Re:Fast food false advertising 2014/09/09 17:59:09 (permalink)
I am shocked that anyone expects what the pictures show- its marketing, people.
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