Originally posted by ULVER
Originally posted by Ort. Carlton.
... When in Chattanooga, stock up on Double Cola! (They have a Diet version as well for those of us who cannot eat sugar.)
When was the last time you tried Ort? In mid-90's, I used to drive to the Double Cola bottling plant. It was a big red brick building, near Lookout Mountain. I would buy cases of the 20oz (IIRC) glass bottles right off the dock.
Then the drink seemed to disappear overnight. I was told the plant closed, and indeed a trip to it showed it vacant. I was told that Coke had basically run them out of business, by giving retailers an "us or them" choice.
By the late 90's, Double Cola was back via the internet (cans only
), but the original plant was now a warehouse for some other company, NOT Double Cola.
Has something changed Ort.
I was there not too long ago, and didn't see any...
Do you miss Athen's "Budwine"---I do... Good memories of times with grandpa
Glad to hear from you!
Yes, the Chattanooga Coca-Cola Bottling Company (apparently an independently-owned operation) gave retailers that "us or them" option, which I think was blatantly a violation of Fair Trade laws (although an ultra-hardline libertarian friend says "More power to 'em... they're just being CAPITALIST!"). As a result, Double Cola has been relegated to mom-and-pop stores instead of chain supermarkets... there's a place out on Hixson Poke that actually advertises "We will always stock Double Cola products!!" (They actually gave up the entire Coke line over the issue, and business hasn't suffered. This is a large drive-in beer-and-soda store.)
It's being canned by an independent somewhere in their vicinity; it has to be because it still shows up in Dalton and Rome fairly frequently (the Georgia Coca-Cola bottlers never issued such a caveat as did the Chattanooga one).
When you find some, let me know.
As for Budwine, that went down when Southern Beverage in Augusta went out of business (due to a nasty divorce, I am told)... they held the rights to the formula. I understand that the rights to it were also held by Fairchild Brothers Canada-Dry Bottlers in Thomasville, Georgia, so anything is possible... if gasoline ever goes below $3 a gallon, I want to motor down there and inquire about that very thing, because I miss it something fierce myself.
If I had the money, I'd find a legal way to acquire the formula, change it just a whet to make it an "original" product, copyright and trademark it, and re-market the stuff under the name of "Athens' Original Cherry Soda." -- Gee, that might actually be worth pursuing -- the Costa family, who owned Budwine, now operate a dry cleaners! Of course those amazing hobble-skirted bottles could never be replaced, anymore than Mr. Heinie (their syrup mixer) could be. Let me give this idea some more thought....
Thank you for reminding and challenging me.
Fizzically, Sometimes-Stagnant Ort. Carlton in Usually-Effervescent Athens, Georgia.
P. S. Who was your grandpa? I might have known him.