Sticking with the non-chain credo of Roadfood, I'd like to tell you about a couple of nice pleaces I stayed at recently, which are all on Route 11 because I'm just that darm unimaginative.
The Blue Ridge Inn sits on a hill north of New Market, VA. While the exterior might send you screaming away, the price - and what you get for it - is worth it. I paid 40 bucks for a very clean little room witha fridge and a big bed. The shower was tiled just like you see on old motel postcards. The owner is British and she has a lot of cats, but they don't go in the room. I spent the weekend trying to get a hige fluffy black and white cat to warm up to me, but it ignored my baby talk and smile. The Blue Ridge was also very quiet.
Further "down the Valley" is the Inn at Narrow Passage. It's more B&B than anything else, but it operates like a hotel - no bathroom sharing (thank God). It's pricey, but you get to stay in a piece of history and the rooms are very plush. It's romantic and restful and you can walk right down to the North Fork and fish or just laze around.
Here are the websites. No, I'm not affiliated with any of them.
Blue Ridge Inn (New Market, VA)
www.blueridgeinn.com Inn at Narrow Passage (Woodstock, VA)
www.innatnarrowpassage.com There are several Roadfood spots in the vicinity of each.
If you have a favorite locally owned spot, I'd love to hear about it.