Harolds opens in East Brunswick, NJ

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signman
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2008/03/30 23:28:30 (permalink)

Harolds opens in East Brunswick, NJ

Just off the phone with a friend from the Jersey Shore who tells me Harold, yes that Harold, opened a new location today in East Brunswick. Anyone know anything about this? Can anyone confirm?
#1

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    CheeseWit
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    RE: Harolds opens in East Brunswick, NJ 2008/03/30 23:45:29 (permalink)
    Howard: Days Hotel Conference Center
    195 Rt. 18 South
    NJ Tpk. Exit 9
    New Brunswick, NJ

    OPENING SUMMER '08.
    Not sure if this is a new, second location or a relocation of the Edison, NJ Holiday Inn location.
    #2
    signman
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    RE: Harolds opens in East Brunswick, NJ 2008/03/31 00:07:34 (permalink)
    Sounds like my friend got part of it right. This would be a second location, as the story is told. Thanks Scott.
    #3
    ellen4641
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    RE: Harolds opens in East Brunswick, NJ 2008/03/31 14:35:53 (permalink)

    I did some heavy googling research late last night after Signman e-mailed me about this.
    Here's a link to the full story. Yes, Harold is coming ! Harold is coming!

    It's going to be Harold's 2nd current location. He says in the article that he already works 100 hours a week and loves it!

    Looks like we have'nt seen the last of Harold!

    You have been sent the following article from ellen the pastrami lover
    as a courtesy of the Home News Tribune Online.


    Harold's huge helpings to await the hungry in East Brunswick
    http://www.thnt.com/apps/pbcs.dll/article?AID=/20080320/NEWS010212/803200399

    #4
    Bruce Bilmes and Susan Boyle
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    RE: Harolds opens in East Brunswick, NJ 2008/03/31 14:56:11 (permalink)
    The two locations will be less than a ten minutes drive apart.
    #5
    wanderingjew
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    RE: Harolds opens in East Brunswick, NJ 2008/03/31 15:07:42 (permalink)
    quote:
    Originally posted by Bruce Bilmes & Sue Boyle

    The two locations will be less than a ten minutes drive apart.


    So does that mean we'll be getting updated reviews twice weekly instead of only once a week??
    #6
    Bruce Bilmes and Susan Boyle
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    RE: Harolds opens in East Brunswick, NJ 2008/03/31 15:12:16 (permalink)
    quote:
    Originally posted by wanderingjew

    So does that mean we'll be getting updated reviews twice weekly instead of only once a week??

    Of course. Why not?
    #7
    MiamiDon
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    RE: Harolds opens in East Brunswick, NJ 2008/03/31 15:27:10 (permalink)
    quote:
    Originally posted by ellen4641


    Yes, Harold is coming ! Harold is coming!





    When should we expect the full report and pix, Ellen? Don't forget to check the rye bread.

    #8
    dannybotz
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    RE: Harolds opens in East Brunswick, NJ 2008/03/31 16:05:02 (permalink)
    I drove by yesterday and its not open yet! I live in Piscataway so its about 15 mins to either location for me! Not really in any hurry to try the new location as The Edison location suits me just fine!!!! cant get much better!
    #9
    ellen4641
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    RE: Harolds opens in East Brunswick, NJ 2008/03/31 20:58:51 (permalink)
    quote:
    Originally posted by dannybotz

    I drove by yesterday and its not open yet! I live in Piscataway so its about 15 mins to either location for me! Not really in any hurry to try the new location as The Edison location suits me just fine!!!! cant get much better!

    No, it's not open yet, cause it's not SUMMER yet. It's not opening till this summer. (the weather barely feels like spring, much less summer)

    Lucky for YOU, "sandwiched" in-between both Harolds' !
    #10
    Tedbear
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    RE: Harolds opens in East Brunswick, NJ 2008/04/01 18:41:47 (permalink)

    If Harold Jaffe is really going to operate two locations simulaneously, that would be a first, to the best of my knowledge. His business model has always been to open a restaurant in an under-utilized hotel/motel location, and to operate it for several years until it is extremely popular. Then, he sells it--name and all.

    The new owners initially have a booming business, on the basis of Harold's reputation. However, within a year or so, the business at these "sold" restaurants begins to drop off, because the new owners invariably do not put the same level of quality into the food that Harold does. The portions may remain large, but the quality is just not the same without Harold himself being involved. And, by that time, the reputation of the newest Harold's has begun to spread far and wide and the masses are flocking to the newest Harold's location.

    So--unless you know for sure that the Edison location will remain under Harold's ownership after the opening of the East Brunswick location, it is probably safer to assume that Edison will be owned by someone else once the new location opens. At least that would follow the pattern established by Harold in all of his previous ventures.
    #11
    ellen4641
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    RE: Harolds opens in East Brunswick, NJ 2008/04/02 10:54:04 (permalink)
    Well, Ted Bear, the article says he plans to run both of them; we'll see how it goes...

    I'm with you, as I don't particularly believe in that concept of owning and "flipping" restaurants.
    Like you say, something always seems to get lost in the translation. I for one would not want to sell my "Ellen" name, cause who knows what might become of it. Too much pride.

    There is/was a guy named Russ Cowan that does this "flipping". He opened the Kibbutz Room deli in Cherry Hill, and in Philly. Then he opened one in Ocean City , NJ, seasonally, from March till about Oct. He tries to train people, then have them take over..
    It lasted barely a few years, if I remember correctly. (including him selling it off, and of course, the new owners did'nt quite cut it... they tried , though) Their matzoh ball soup was the worst I ever had in my life (like a bowl of water), even with Russ at the helm..
    #12
    Baah Ben
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    RE: Harolds opens in East Brunswick, NJ 2008/04/11 23:35:36 (permalink)
    Tedbear and Ellen..That's been Harold's "MO" in the past. Tedbear is exactly right. This guy is Mr. Deli..Especially in the Metro area. People want to see him when they walk into Harold's. I think they feel it guarantees them a great sandwich and they're probably right. He's the Joe Baum (Claremont Diner) of his day IMHO.

    Anyway, this is a very interesting move on his part because they are within 10-15 minutes driving distance of one another. Why this makes sense is beyond me, but how can anyone question Harold?

    I am as excited as "WanderingJew" because this almost guarantees we will be reading about Harold's every single day on roadfood.com. In fact, I can see the day when the site will be called Harold's roadfood.com.

    Ellen - Did you say it was opening this Summer? Just kidding....
    #13
    Bruce Bilmes and Susan Boyle
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    RE: Harolds opens in East Brunswick, NJ 2008/04/12 07:28:23 (permalink)
    quote:
    Originally posted by Baah Ben

    we will be reading about Harold's every single day on roadfood.com

    The only people who will read about Harold's every day are the ones that want to. Those that don't presumably will not click on the Harold's-related content.
    #14
    Baah Ben
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    RE: Harolds opens in East Brunswick, NJ 2008/04/12 08:32:10 (permalink)
    Hey B&B, don't get me wrong here, I'm one of the one's who will read about Harold everyday. I say the more Harold the better!
    #15
    ScreenBear
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    RE: Harolds opens in East Brunswick, NJ 2008/04/12 09:21:41 (permalink)
    Baah Ben,

    The late lamented Claremont Diner was not owned by a Joe Baum.

    Both the Claremont Diner on Bloomfield Avenue in Verona, New Jersey, and the equally legendary Weequahic Diner on Elizabeth Avenue in Newark, New Jersey, were run by the Brothers Bauman...Leo and Morris.

    In their memory, this needed to be corrected. Following is a link to a story about their restaurant greatness.

    http://www.virtualnewarknj.com/memories/weequahic/boddiner.htm

    The Bear
    #16
    jesskidden
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    RE: Harolds opens in East Brunswick, NJ 2008/04/12 09:38:53 (permalink)
    quote:
    Originally posted by Bruce Bilmes & Sue Boyle

    The two locations will be less than a ten minutes drive apart.


    At 2am. During "rush hour" (which lasts, conservatively, from 2 pm - 8 pm in that part of NJ), it could be from 30-45 (or more). One could spend 10 minutes doing a U-turn at a jug handle on 18 at dinner time.

    [Lived in South River, worked in Edison for over a decade. When my start time changed from 5 am to 7 am, my commute went from approx. 12 minutes to 30. " /> ]
    #17
    Baah Ben
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    RE: Harolds opens in East Brunswick, NJ 2008/04/12 16:12:52 (permalink)
    Screenbear..thanks for the correction...If it were only as easy as adding "an" All these years, I thought it was owned by Joe Baum. Leo and Morris Baum(an)....Ok..Got it. And, sorry to the family because they surely have my respect and anyone else who had the good fortune to eat at the Clarement Diner. thanks for the article, too.

    Well IMHO, Harold has followed in "their" footsteps. It's hard for a palce like that to be a success without hands on ownership and a true love of the business. Harold has always had that,too. I have no doubt when he says he spends all those hours at his business that he does!

    Screenbear - Did you get to eat at the Claremont Diner? If so, do you happen to remember the when they'd go around with this stainless steel box with a flip top..Sort of like they use at the ballparks for hot dogs. But inside the box they served replenishments of garlic bread on the patrons' plates.
    #18
    ScreenBear
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    RE: Harolds opens in East Brunswick, NJ 2008/04/12 22:09:11 (permalink)
    Nope, BB.....don't remember the stainless steel thing.

    But the guys and I went there plenty after we got our drivers licenses. It was our equivalent of the diner in "Diner," though a tad more upscale.

    It was just so good. My biggest dilemma was whether to have a pastrami sandwich or a chopped liver sandwich. How many teenagers anguish over those choices now?

    Of course I'm looking through rose colored glasses. However, I don't remember ever being dissatisfied with a meal. And for dessert, an almond horn.

    To paraphrase what you've in essence noted, at both the Weequahic and the Claremont, Leo and Morris set the bar for all the restaurants of their style that would follow...like Harold's

    While one probably can just do it for the money, the greats usually don't. They do it it for the love of the game. Does anyone think for a second that Mickey Mantle or Ted Williams played baseball just for the money? Not hardly.

    I didn't do much deli eating in NYC in those days. It was Nathan's at 42nd Street or Chinatown back then when we did a NYC run. So I don't know how the Claremont would have stacked up against the great ones across the Hudson, let alone in Brooklyn. But I've an inkling that both the Claremont and the Weequahic would have given them all a run for their matzoh ball soup.

    The Bear


    #19
    Cavalier858
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    RE: Harolds opens in East Brunswick, NJ 2008/04/15 13:27:15 (permalink)
    Harolds opened up a deli in the late '70s on Rt. 10 West in Randolph, NJ Am I correct?
    #20
    Baah Ben
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    RE: Harolds opens in East Brunswick, NJ 2008/04/18 14:26:26 (permalink)
    Yes..I believe he was backed by a business broker from Manhattan ...Jerry Kaplan.
    #21
    Tedbear
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    RE: Harolds opens in East Brunswick, NJ 2008/04/19 09:29:37 (permalink)
    quote:
    Originally posted by Cavalier858

    Harolds opened up a deli in the late '70s on Rt. 10 West in Randolph, NJ Am I correct?



    I think that you are referring to the correct place. Actually, it was on Rt. 10 East, in a former motel coffee shop, as per Harold's usual M.O.
    #22
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