Wells, whatever aspirations I had, they got blown out of the water. All this "new generation" stuff, all the Twitter, Facebook, magazines, buzz, buzz, buzz, look at this:
http://fresherthanfreshsnowcones.blogspot.com/ She is/was a graphic artist. She came up with a unique line, a brand, the whole marketing concept and dang. We should invent some kind of award and give it to her. Look how she takes the whole package and markets it online.
We're at one of those moments. The game has changed. The whole industry is changing right under our feet. A brand, like a name brand used to be something you developed in people's minds over a long period of time and using a freaking huge ass pile of money. Now a brand is something you invent on your computer with a 12 pack and a couple of friends for inspiration.
Funny thing is nobody is gonna believe I'm not about to rip her off. The only documentary proof is right here on these boards because I promised whats-her-name I'd find a really cheap way to get into the flavored ice business. And when I found it. I decided heck, this could be fun. And all the sudden I started thinking and literally dreaming of shaved ice. The first flavor I thought of was coffee with this washed raw sugar I use at home.
And then I thought of a shaved ice Earl Grey tea with honey. Oh Gods, I can't wait for my shaver and flavors to get here. I'm starting with a hand shave, a classic block shave of 1800s design. I ordered from Ebay. Once you know what to look for, there's lots of this technology still out there. Have a look at this:
http://icetoolcollections.com/ And go shopping on Ebay.
So this is where the wife starts yelling STOP GIVING AWAY ALL OUR IDEAS and throwing shoes at me and stuff. I'm just lucky she don't like boots. But sometimes I have to remind her, honey, everything we know we got taught by guys like Old Pete. And as she takes aim at my head with one of them spike-heeled contraptions I gotta try and calm her down and say sit down honey, get ready for a shock. I been researching ice desserts for days now and they got 'em all over the world, they have for like a gazillion years. The cat is out of the bag on that one.
Yeah, I'll have to find a gentle way to tell her that we didn't invent ice. We live in Arizona. We can grow about anything but the ice growing season is remarkably short here. And there's something about the raw materials required to grow ice that's tough in a desert but I can't think of it's name right now. I recall it being a liquid but it's not beer or tequila. It's something different. I'm pretty sure it's imported.
So of course, now it's my fault that people all over the world have been eating flavored ice for gazillions of years. Whatever. It's a good thing she don't understand strength in numbers or she'd get her sister in law and her kin and they'd really womp the crap out of me. But this ice thing, if we start a trend in gourmet street ice, people will eat it, the buzz will get louder, we'll claim more market share. Just in time for a mega depression.
Hey, for once I'm being serious. We should all get into it. Your basic Victor cart will serve handily as a shaved ice cart. Come on, everyplace that is forbidden to us as doggers is open to us with ice. They want low-cal, fat-free, vegan, whatever? We got it now. But what am I doing trying to convince you people when I really should just be giving order and expect you to follow them.
So what are you waiting for? Invent a whole new re-invented industry and put more money in your pockets now. I SAID NOW! What are you looking in my face like I'm your momma and I got some sugar for you? I ain't got no sugar for you boy you best get out of my face.
