Jewish beer

Yes, I really saw this in my grocery yesterday:

He Brew

"The Chosen Beer"

Styles: Genesis Ale (their first brew), Messiah Bold (The beer you've been waiting for) and Jewbilation.

Check it out:

http://www.shmaltz.com/video.html

From a blog: This is a brewing company that promises everything from Creation to Evolution, from Revelation to Inebriation. In other words, the works! I have no idea at all what the beer tastes like, although Rate Beer rates the new Jewbilation Eleven--"the most extreme Chanukah beer ever created"--very highly, and as marketing goes this stuff sure tickles the funny bone.


I was going to buy it, but it was Friday hight.


Mazel Tov

I've had one of their brews (don't remember which). As I recall, it was pretty good.

It's clearly a gimmick, but these guys make some pretty good beer, even if they are contract brewed.

Its been around since 1996 - not bad, not great, but definitely drinkable.

Unlike some goof brands of beer we have seen in the past, He'brew has been brewed by a succession of high quality contract brewers. I buy it when I have friends coming over for the Shtick value. It is in the price range as other quality craft brews.

quote:

Originally posted by NYNM
I was going to buy it, but it was Friday hight.
Mazel Tov

NYNM,
The Ultra-Orthodox employ part-time helpers to undertake such tasks for them on the Shabbos. You might look into that; I'm sure that by the time you checked back after sundown Saturday that the entire stock would have been cleaned out by criminally thirsty bearded men with wide-brimmed black hats.
Oy vay Maria.
UnOrthodoxically, Ort. Carlton in Pareve-For-The-Course Athens, Georgia.

quote:

Originally posted by brentk
...these guys make some pretty good beer, even if they are contract brewed.

BrentK; Dearfolk,
In my travels, I have tasted some contract brews that were dreadful (Big Man Malt Liquor immediately comes to mind) and some that are excellent (Terrapin Rye Pale Ale and Highland Oatmeal Porter for two). Just because a beer is brewed under contract doesn't make it a bad thing; depends on who brews it. And He'Brew is good stuff in my book... they just don't have their own brewery.
Beyond the gimmick, He'Brews stand on their own. Ya gotta give 'em credit for sheer originality, too.
UnAltEred, Ort. Carlton, beer-free (I'm on medication) in Athens, Georgia.

XXX.

Interesting this beer looks ... thanx for the link .. and just in time for New Year!

l'chayim!

Purely a marketing gimmick.

From www.kashrut.com:
Beer is generally considered Kosher without special certification. However, since beer generally contains a certain amount of barley, it is considered Chometz and may not be used on Passover. In addition, beer that has been improperly owned by a Jew on Passover may not be used even after Passover has passed (Chometz She’Avar Alav Ha’Pesach).

apparently Sprecher Brewery from Milwaukee has a haredi hechsher. I don't see anything on their website about it, but that's the rumor. Who knew?

One of my favorite beers, Sprecher ... particularly their Black Bavarian.

quote:

Originally posted by Willly

Purely a marketing gimmick.

"Purely"? Well, no. Are the names of the beers and the company a marketing "gimmick"? Yeah, but no more so that the large US (relatively tasteless) beers being named after European brewing capitals like Budweis and Pilsen or beers which claim "cold" as it's primary trait.

The Shmaltz beers, however, stand out from those other US beers by being some of the most interesting and creative beers being brewed and widely distributed in the US. (And they've done it without participating in the "hop arms race"). While the two main beers (Genesis Ale and Messiah Bold) are "gateway" beers, their higher alcohol, specialty beers are well-respected, as noted in their rating on the beer sites:

http://beeradvocate.com/beer/profile/262
http://www.ratebeer.com/brewers/olde-saratoga-brewing-mendocino-brewing-co/3074/

I pick up a bomber (or three) whenever a new one hits the shelves.

As "Brentk" noted, one of the "contract brewers" that bucks the trend.

quote:

Originally posted by Ort. Carlton.

quote:

Originally posted by NYNM
I was going to buy it, but it was Friday hight.
Mazel Tov

NYNM,
The Ultra-Orthodox employ part-time helpers to undertake such tasks for them on the Shabbos. You might look into that; I'm sure that by the time you checked back after sundown Saturday that the entire stock would have been cleaned out by criminally thirsty bearded men with wide-brimmed black hats.
Oy vay Maria.
UnOrthodoxically, Ort. Carlton in Pareve-For-The-Course Athens, Georgia.

Oh, Ort, U R such a mensch!!