Here's the Manufacturers web site: http://www.brain-twist.com/home.htm
Here's an article about the product; http://www.foodnavigator-usa.com/news/ng.asp?id=57879-brain-twist-launches
These guys are for real. The Guy who was the Marketing Guru for Snapple is on the Board of Directors.
Lawrence M. Trachtenbroit is the Founder of Brain-Twist
Larry was the founder of PJ Bean Co., Inc., a producer and marketer of Planet Java ready-to-drink coffees that was acquired by The Coca-Cola Company in 2000. As part of the acquisition, Larry consulted for The Coca-Cola Company under a 3-year consulting agreement.
In 2003 Larry was the recipient of the "entrepreneur of the year" award from Baruch College in NYC.
Larry serves the Company as its President, Chief Executive Officer and Director.
Sounds like they are starting out on the East Coast. Probably build it up and sell it to one of the big boys like Kellogg. If they go public, I buying their stock!