I noticed those also when I vacationed in Maine several years ago. I never tried one at McD's but it was one of my favorite things to tell people back home about Maine! Jaws dropped, eyes opened-wide in response
. I tried a lobster roll at a huge warehouse-sized tourist place in Old Orchard Beach, I think, and wasn't all that impressed. I decided to stick with lobster rather than lobster sandwiches, even in Maine (or maybe, especially in Maine)!
I suppose like everything else at the chains, they're aimed at people who are not very adventurous diners and want complete predictability when they pull up to a restaurant, from the taste of the food to the color of the furniture, format of the menu boards, easily identifiable pictures of the food, etc.,
I think I've read they've been discontinued; I know I've read the last Red Lobster in Maine closed about a year ago, just couldn't make a go of it.
A question: do locals eat lobster that way? I suppose it's less expensive, tho the one I had was not cheap.
All the burger chains here have promoted 'Texas style' burgers at one time or another. This usually seems to mean more mustard and pickles on the burger, or maybe only mustard, no mayo, and lots of pickles, according to the TV ads. I like mustard as opposed to mayo on a burger but I don't know if they have any research indicating that's true of the majority of Texans. In fact, I brought this up in another forum a couple of years ago and was jumped on by lots of folks from Texas who don't like mustard on their burgers
JIB has offered a Philly Cheese steak here from time to time for several years. I tried it once because I don't really know a good place to get a cheese steak in Houston since a local place called Mr. Submarine was driven out of business by the Subway blitzkreig; it wasn't very satisfactory.