Mjambro - "Chain Italian can be avoided?" Why would you want to do that, if the chain is putting out a good product?
You have one of the best, but also one of the most expensive Italian restaurants in the country in your neighborhood don't you? What's the name? Il Forno? Can everyone get into it? Afford it?
Not that I find anything wrong with the Olive Garden that you distain, but to compare it to Maggiano's is absurd. You don't know what you're talking about. I lived in the NYC area for many years and I've had my share of good and bad Italian there - Incidently, there are no guarantees of a good meal in Little Italy; especially today!
Even in two trips to Italy, we had one or two bad meals...I'll grant you it is tougher to find a lousy meal in Italy though. But, not in our country! Yes, we still have good indy Italian restaurants..However we have plenty that are not even close to the quality of an Olive Garden or Romano's Grille let alone a Maggiano's. They should not be in business.
But, once again, therein lies the issue on roadfood.com. Anti-chain posters without facts. Forwhatever the reason..trash them. Let me ask you a question? Who in their right mind TODAY would spend $2 to $5 million on each restaurant site without the knowledge that the product they are going to be putting out is good.
The basis of the investment is the food first and foremost IN THIS CATEGORY. Are you saying that they are going into that investment with the idea that the dining public is stupid? I am not talking about fast food. I do not eat fast food at a chain. I am talking the sit down dining segment here. Companies like Brinker International, Darden, Cheesecake Factory?
Whereas a little mom and pop place will take a few days to set up their menu and cross their fingers, hoping their old family recipes will be well received, these billion dollar corporations spend years and literally millions developing their concepts, their recipes, their origins of suppliers, their pricing, their quality and quantity controls. They have it down to a science.
Teddy Bear - I've had a total of 9 people eat at Maggiano's in the past two weeks and not one of them complained about the salt in their meals forwhatever that's worth. Again, how could that be a problem for the majority of the diners..Don't you think that would have been adjusted immediately? Incidently, they clearly say they will cook your order to meet any adjustments. In reading your post, it sure seems like your problem is with their prices..Like for some reason, a chain is not supposed to charge as much as a indy restaurant? That's because you have a bias against chains. But, this is a chain site....
Success in a new ma and pa venture is almost all about luck...Witness the high failure rate. On the other hand, how many Cheesecake Factories have you seen fail? If their product was not any better than the indy places, they would be failing too. But, the fact of the matter is the good ones I have mentioned have a better product than most indy places! Houston's has a better product. For them, it's not luck at all. It's been proper planning and a good product. That's why people go to them.
And as we go forward, we are going to see the top Italian chains take more and more market share in this category away from the indy Italian segment of the business. They are gonna bury the ones who don't deserve our business anyway.
You can chalk it up to mass advertising, if you wish..I dont. Too many people have become believers to use that as an excuse. They have already overcome the idea that you can only get a great Italian meal at a local indy place. PF Chang's broke through that barrier already. Incidently, the good ones like Maggiano's do all the prep work on premises....Just like Mom and Pop.
The big boys are real smart..A lot smarter in fact that Ma and Pa. They have a good product and the customers are responding...at the expense of indy operators.
It takes far more creative ability and management skill to adopt a concept for expansion throughout the country than to run one of two Ma and Pa operations. I marvel at their ability..I come from a background that appreciates their abilities. I don't look down on it.
Fortunately, we have a catagory for this..Non roadfood chains. Again, that's where my post was placed. But, I will fight if I have to. You want to get a little dig in..I'm gonna respond cause I happen to know what I'm talking about.
<message edited by Baah Ben on Fri, 05/8/09 4:17 PM>