I think I just had an experience. Living here in New York City, distantly removed from days as an intern at the American Folklife Center in the Library of Congress, I still operate with a purpose when finding great eats, but not with the vigor that I tend to have when around my family (especially my brother). That changed today.
During my lunch break, I passed on a quick Subway sandwich to walk two stores down to a McDonald's with a slight purpose of checking out that new Angus Third-Pounder, specifically, the Angus Bacon & Cheese burger. Curious if this would be one of those burgers that could secretly wow the palette, I dropped the $5.99 for the meal (cheap by NYC standards), took my tray down the steps into the nearly empty spill-over dining room, opened up the hefty box, and stared at this wrapped (yes, it had wrapping) concoction. Taking out the pickles (yeah, no room for that), I added some ketchup and went to work.
Inspiration is a funny thing. While at the desk where I'm working this week, I read about a local diner in the Lehigh Valley area that was closing its doors because of a bypass "stealing" its customer base (read it here: http://www.mcall.com/news/local/all-a1_5charcoal.6006996aug22,0,6600760.story
), and I felt compelled to call my brother, living in the area, to see what he knew of the place. However, with some reserved interest, I abstained from getting ensconced by a foodways society or something of the like.
The burger, my new friends, was terrible. Ok, I may be showing off my "n00b" skills by expecting much from a McDonald's, especially one in New York City, where mustard is not found on a hamburger patty at the nearly 25 different ones that I've patronized. This thing, though, was pretty much instantly forgettable. I can see why they were so cheap. Flat, flavorless, thick, but empty, this burger just blew. Standard cheeseburger cheese and broken old bits of bacon probably not fix for the Chicken Clubs line, this piece was a train wreck.
I'm compelled to explore these marketing gimmicks, because I get the feeling, much like the 2003 hot dog "summer days" deal, this burger's days are quickly numbered and will be swept under the rug swiftly. But, who's going to remember it and all of those other fast food special promotions?
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