RE: Pinkberry (rip-off?)
Tue, 04/15/08 5:02 PM
Hey everyone...so I wrote a letter to the big wigs at Pink berry and they sent a huge corporate response back to me...you shall get a kick out of this... Their explanation doesn't help any of my questions, just a cover up for all things asked.
My letter to them:
We love our Pinkberry, don't get us wrong, but have really hard time understanding why such a tiny portion costs so dang much? I really hate watching my portion get 'weighed' and only a tiny little helping of topping put on top come to almost FIVE or SIX DOLLARS! Ridiculous! For a yogurt and sugar mix?? It couldn't cost no more than 50 cents to produce that white whip. My friends and I have stopped going because we end up angry after we finished. We were going almost 3 times a week, coming out to almost $20 a week for frozen yogurt? We went back to going to Penguins, much cheaper. Yesterday my fiance and I walked by a PinkBerry store at the Palos Verdes Mall and heard a child tell his mother "Why is there a hole in my ice cream?" His mother replied, "Because they gipped us!" I actually laughed out loud because this is that I think all the time and then to hear a 3 year old recall it outloud?!
It would be nice if the prices came down say 75 cents or so at the most for each serving size, but, with the trendy crazy phenonmon right now (hence all the yogurt places popping up in the south bay), I doubt that will happen. The public will get continued to be ripped off, as the lines coming out of the door have proven so.
Thanks for taking the time to read my comments,
-Craving Pinkberry (but can't fork out the dough)
Thank you for writing about your experience with Pinkberry. Any and all comments are welcome and appreciated, as we want to provide our customers with the highest quality product and a pleasant experience every time they visit a Pinkberry store. I understand that you feel that our Pinkberry yogurt seems overpriced compared to other frozen yogurt stores; however, be assured that your are getting the highest quality ingredients that no other yogurt store can match. As you may already know, our yogurt is completely fat-free, made only with all natural ingredients, and is full of live yogurt cultures, which other yogurt stores cannot come close to, including the one particular store that you mentioned. The others may try to imitate the original Pinkberry taste; however, they will never be able to match the freshness, the all-natural wholesome goodness, and the healthiness of a Pinkberry. All of our fruit is specifically selected from the highest quality growers, delivered fresh daily, and cut just moments before serving. All dry toppings are of the highest grade, and are delivered and kept in airtight containers, before serving, to maintain its freshness and quality.
I am not familiar with the specific prices of other frozen yogurt stores; however, I am confident to inform you that the price of a Pinkberry yogurt is not high, by any standard, when you take into the consideration the efforts taken to ensure the highest quality product that we provide to our customers. Due to our selectiveness in the quality of ingredients, our costs are not low, as opposed to perhaps other stores that use lower grade or store brought ingredients or fruits. As a result, we have to have proportion guidelines for toppings. For example, our purchase cost of raspberries is likely more than what you would pay for them during this particular season. You can probably verify the high cost of certain fruit at the local markets.
If we were to sacrifice the standard of quality required for our product, I’m sure that our product can be much less expensive as to price; however, our goal is to provide our customers with a product that cannot be matched, at a very reasonable price, which may mean a price that is a little higher than some other stores out there.
As for the weighing of our yogurt, it is an internal measuring guide for the servers to ensure that the customers are getting what they paid for. Most of the times, the yogurt will exceed the minimum required ounces. If a yogurt weighed comes in under the required minimum, more yogurt will be poured to meet it. As for the hole in the yogurt, that is something we try to avoid when we swirl, as it gives the customers a feeling that they got “gipped”, as you put it. However, since each yogurt is weighed to ensure the minimum required ounces, the customer is, in fact, getting the same amount of yogurt. Sometimes due to the swirl, there may be a hollow spot in the middle of the yogurt; however, be assured that in actual weight and content, the customer is getting the same amount, although I do agree with you that if may give a customer the feeling that they got less. The swirling technique is something we are continuously working on to avoid these types of misunderstandings.
I hope I was able to provide you with some information in response to your email and shed some light about our product. If you have any other comments or suggestions regarding Pinkberry, please feel free to contact us again.