RE: Restaurant Consultant.
When I worked at our local Sheraton back in the 1980's, (which in the last year or so has become a Holiday Inn)
we had a bar called the "Winner's Lounge," a sports bar theme, red and black colours dominated it decor, but was only a sports bar for Monday Night Football. Normally, it was a rich, white-man's disco with a D.J. playing lite rock. Funny thing, the locals, from medium income to rich, from every ethnic group, etc. would visit it, even rednecks. It was popular. The franchise owners, based on advice from Sheraton Headquarters, called in outside consultants, fro Boston, I believe, and the bar and hotel restaurant were revamped. The restaurant was basically untouched, except for new colours andsitting arrangements. The bar became "Scrupples," and areas were sitting were raised,golden brass 'fences' separated different parts of the bar, colours became a dark green and ivory white,wide-screen remained but used for news and some sports, D.J. replaced and new one played disco, food focussed on fancy appetizers and haute-cruisine, and on Friday and Satuday nights began charging a cover charge to enter, and food and drink prices went up by a third to a half depending on the items.
Locals, except for wealthier businessmen left. More wealthy college students over 21 came in. It became
a pick-up bar and place to acquire cocaine (this was the 80's).
It lost its soul. I left my position at the Sheraton, but would go back from time to time. Each time they
seemed to change its name, motif. Last time I went back, about 2 years ago, it had become a sports bar again.
But you know what, the consultants were pretty good as far as changing the look of the old "Winner's Lounge."
"Scrupples" had a great look to it, but that was about all it had. I think the owners wanted to lose the locals, and they did.