Product Taps Home Equity Without Taking Out Loan
By JAMES R. HAGERTY
May 8, 2007; Page D3
A small San Francisco investment company, backed by a subsidiary of insurer American International Group Inc., is rolling out a product that lets homeowners tap into their home equity without moving or taking out a loan.
The company, REX & Co., offers to pay homeowners cash now in exchange for a right to part of the proceeds when the home eventually is sold.
The owner of a home valued at $750,000 might obtain $100,000 in cash by giving REX a 50% share of the change in the home's value. If the home sold for $850,000, REX would receive $150,000 -- the original $100,000 invested plus half of the increase in value. If the home sold for $650,000, REX's share would be $50,000, half of what it had invested. Thomas Sponholtz, a former executive at the investment arm of London's Barclays PLC who founded REX in 2004, describes the product as
an alternative to debt-based methods of extracting cash from a home, such as home-equity loans or reverse mortgages. REX has completed only "a handful" of transactions, he said. AIG's AIG Financial Products unit acquired a minority stake in REX in December, but hasn't disclosed the terms. Other investors include Mr. Sponholtz and several institutions. REX said its product is available in nine states -- California, New Jersey, Virginia, Florida, Illinois, Washington, Colorado, New York and North Carolina -- but the company aims to offer it nationwide within a couple of years.
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REX aims to reach consumers through mortgage brokers, real-estate agents and financial planners, as well as through its Web site. Brokers and other intermediaries could charge fees as high as 2% of the cash obtained by the homeowner. People who sell the home in less than five years face an "early exit" fee ranging from 5% to 25% of Rex's initial payment.
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