Man v Food had a bit when they did the North Carolina episode on The Doughman
http://doughman.pratt.duke.edu/ http://www.youtube.com/watch?v=JNfzttBU5Eg http://www.youtube.com/watch?v=qHGiiKHLpk4 Basically it's teams of four.
Stage 1 -- Racer 1 Eat Foster's breakfast, bike to Nosh (5.7 miles).
Stage 2 -- Racer 2 Eat Nosh sandwich and side, run directly to Luther's (1.8 miles).
Stage 3 -- Racer 3 Eat Luther's chilidog and hushpuppies, run to Central Campus Pool for a paddle across the pool (2.1 miles).
Stage 4 -- Racer 4 Run from Central Campus pool to Dain's, eat Dain's bacon cheese fries, run to Locopops (2.3 miles).
Stage 5 -- Racers 1-4 meet at Locopops, eat special SEEDs popsicles, run to finish line together at Farmer's Market (0.8 miles).
They got their inspiration from the Krispy Kreme Challenge:
http://www.krispykremechallenge.com/