Re:~ Twinkie shelf life to nearly double after relaunch
but they are using "better" ingredients. My paper said that the food cost for cupcakes is up about 9%, but they can make it up in other areas. A former friend who has moved from the area used to be in the ingredient biz (still is ?? he took a transfer), and he said that Little Debbie used the best raw materials, and drove a hard deal to buy them.
I've gotten fat, but not on Hostess, Little Debbie or the like. They just are not very good. For me, $3 for a fresh really nice cupcake is a better deal. A local gal makes great ones. She is fairly new to the biz, but she got a lot of help from her dad, a bakery pro. He says that the secret is no secret........real, unsalted butter, really fresh eggs, and no mixes.