Velvet Freeze

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Rt66Mike
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2005/09/22 19:05:10 (permalink)

Velvet Freeze

Anyone else remember the old Velvet Freeze chain? They used to be everywhere in St. Louis, but almost all of them disappeared in the Mid to late 80s. I understand that the very last one in the chain is still operating in the St. Louis suburb of Jennings...I may hve to pay them a visit. Anyone have any more background info on the chain? As I remember, they had locations throughout Missouri & Illinois, and may have had some in other states as well.
#1

9 Replies Related Threads

    Bill B.
    Cheeseburger
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    RE: Velvet Freeze 2005/12/27 12:01:35 (permalink)
    The "milk shake" thread made me think of Velvet Freeze. We had one in Independence during the '60s, right across from the library where I got my first paying job. The place smelled terrible, but it had the only 32-ounce soft drink in town. Wow! The milk shakes were good, too, on pay day.
    #2
    6star
    Filet Mignon
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    RE: Velvet Freeze 2005/12/27 12:49:35 (permalink)
    Peoria (IL) and its suburbs still have 4 Velvet Freeze ("Home of the Wonderdog") locations.

    Websites are at:
    http://www.peoriarestaurants.com/restaurants/?restaurant=velvet_freeze
    http://www.cityofeastpeoria.com/index.cfm?pageID=82
    #3
    Big_g
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    RE: Velvet Freeze 2007/01/19 01:56:30 (permalink)
    I grew up in Berkeley and in the late 50's I used to ride my bike over to the Velvet Freeze in Bel-Nor for a BBQ sandwich and a malted or for one of their banana splits. I've not thought about them in ages...good memories.
    #4
    harryg
    Junior Burger
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    RE: Velvet Freeze 2008/05/01 02:47:15 (permalink)
    Yes, our family used to be regulars at the Velvet Freeze in the shopping center on Olive and McKnight in St. Louis. Good memories!
    #5
    cwujd1
    Junior Burger
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    RE: Velvet Freeze 2008/05/01 03:39:39 (permalink)
    There was a Velvet Freeze in the Prairie Village shopping center (KC suburb). In addition to ice cream, they had great fresh limeades. With cherry syrup if you wanted.
    #6
    kappiegirl
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    Re:Velvet Freeze 2011/06/18 01:04:06 (permalink)
    My family owned Velvet Freeze.  My great-grandfather started it, had four sons (one being my grandfather).  They had stores all over Missouri and Illinois.  All four sons were in the ice cream business.  My grandfather closed the last family owned Velvet Freeze in 1980.  They sold the name but not the recipes.  For those curious on how it got it's name:  My great grandmother tasted the ice cream and said it was as smooth as velvet.  Back then they called ice cream "freeze" so the name became Velvet Freeze.
     
    Of the four brothers, only one is still alive.  My great uncle just turned 96 earlier this month.  He is still as sharp as a tack!  My grandfather passed away in 1997 after a 21 year battle with Parkinson's Disease.  The surviving brother was also the oldest of the four. 
     
    I have two of the original ice cream scoopers that my grandfather had in his store.  I use them all the time to scoop ice cream for my own children. 
     
    The name still is out there, but it is not the same... I do have the original recipes, but I don't know if I could ever compare to what my family made so many years ago! 
     
    It is so wonderful to know that my family's business left a lasting impression on so many!
    #7
    1bbqboy
    Filet Mignon
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    Re:Velvet Freeze 2011/06/18 01:33:31 (permalink)
    cool! I'm a Velvet Freeze Alum!
    we had one in Mission.  I remember the one at 31st and Gilliam too.
    post edited by 1bbqboy - 2011/06/18 02:21:21
    #8
    sbouldo
    Junior Burger
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    Re:Velvet Freeze 2011/07/11 21:36:05 (permalink)
    kappiegirl

    My family owned Velvet Freeze.  My great-grandfather started it, had four sons (one being my grandfather).  They had stores all over Missouri and Illinois.  All four sons were in the ice cream business.  My grandfather closed the last family owned Velvet Freeze in 1980.  They sold the name but not the recipes.  For those curious on how it got it's name:  My great grandmother tasted the ice cream and said it was as smooth as velvet.  Back then they called ice cream "freeze" so the name became Velvet Freeze.

    Of the four brothers, only one is still alive.  My great uncle just turned 96 earlier this month.  He is still as sharp as a tack!  My grandfather passed away in 1997 after a 21 year battle with Parkinson's Disease.  The surviving brother was also the oldest of the four. 

    I have two of the original ice cream scoopers that my grandfather had in his store.  I use them all the time to scoop ice cream for my own children. 

    The name still is out there, but it is not the same... I do have the original recipes, but I don't know if I could ever compare to what my family made so many years ago! 

    It is so wonderful to know that my family's business left a lasting impression on so many!

    My dad worked for Velvet Freeze until his death in '68. I have fond memories of visiting the plant on Gravois in St Louis with him
     
    #9
    vrossi58
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    Re:Velvet Freeze 2013/05/20 01:15:32 (permalink)
    My grandmother worked for the Velvet Freeze in Jennings from the 1960's through most of the 70's.  She was very popular due to serving a generous scoop and having a great service oriented personality. I have fond childhood memories of those visits. There was also another location near my childhood home in suburban St. Louis county located at the intersection of Telegraph and Kingston roads. That location like most others eventually became history. A decade later, while on leave in the military, my wife and I discovered Velvet Freeze again in south St. Louis on Hampton avenue. Sadly, that location closed in the late 90's/early 00's and has since been the home of other retail businesses.
    #10
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