Wendy's learning from past mistakes with new mid-range burger

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RestaurantBiz
Junior Burger
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2012/08/08 11:26:27 (permalink)

Wendy's learning from past mistakes with new mid-range burger

This blogger breaks down Wendy's second attempt to enter the mid-range burger market with its new "Son of Baconator" burger. Apparently it's "W" burger was a major failure because it was kind of no-man's-land where it didn't appeal to those wanting value or those who wanted a premium burger. Good to see the chain is learning from it's past mistakes.
 
I think lots of restaurants can learn from this type information. Often time the success or failure of a new menu item has more to do with how it's positioned from a price point than how it actually tastes.
#1

2 Replies Related Threads

    1bbqboy
    Filet Mignon
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    Re:Wendy's learning from past mistakes with new mid-range burger 2012/08/08 11:49:34 (permalink)
    the only things I'll buy at chains are $1 burgers.
    If I'm going to spend more than that, I prefer to give a real hamburger stand my$$.
    #2
    Foodbme
    Porterhouse
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    Re:Wendy's learning from past mistakes with new mid-range burger 2012/08/08 18:12:54 (permalink)
    I've gone to the "Value Menu" at any fast food joint all the time if I buy something.
    #3
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