Re:What do you need on your Website?
Gee... I design web sites, too. And since I own a food truck, I guess you could say I specialize in food trucks, too. But I, unlike you, are a longstanding member of this community, and you'll notice I don't advertise my web design here. Why? Because its not polite to spam.
Roadfood.com sells advertisements at the top of every page. If you want to drum up business, contact them and pay for the advertising.
Oh, and not for nothing, but template sites like what you're trying to do are a waste of people's money. Charge a little more and design your customers a site that is unique to every client, that way no one gets by the wonderful phenomenon where a potential customer has had a real bad experience visiting one food truck, and then they find the web site for another (perfectly wonderful) food truck, but they avoid them because their web site is the same as the food truck they didn't like a few weeks before.