The AP has a photo of the ingredients list of the new Log Cabin formulation. It reads:
"Syrup (Brown Rice, Sugar, Maple [4%]), Water, Natural Flavor, Xanthan Gum (Natural Thickener), Carmel Color, Citric Acid."
So much of pure maple syrup is packed in those polyethylene jugs that are a descendant of the stoneware jugs that some maple syrup was once packed in. If people in the Northeast see one of those containers, they automatically assume it contains pure maple syrup. The imitation producers were packing in clear polyethylene bottles.
I don't know if Pinnacle's packaging is deceptive, legally speaking. If you gang all the words together on the front label, it reads "Log Cabin All Natural Syrup". Perhaps the real maple syrup producers need to band together and get trademark and trade dress protection for their product.
Log Cabin says they removed HFCS from all their syrups, as have a lot of other food producers recently. Hunt's ketchup removed HFCS.
<message edited by David_NYC on Fri, 09/10/10 9:34 AM>