an adman's nightmare
Years ago when Con Agra was starting it's move from a wholesaler of food and feed components to a packaged goods producer, a friend complained about them. My friend was a wholesale ingredient broker, and his company lost clients when ConAgra bought and folded in smaller companies. He said it was even tougher on the ad men because ConAgra knew how to cut costs, and ads were often the first to go.
Today, I notice that ConAgra owns an awful lot of the brands that I buy. Wikipedia says that they are now the largest packaged food maker in the country. They still don't advertise a lot , considering their size, but I do like the RediWhip ad. "Do you want cream or oil on your pie?" I'm sure that you have seen the ad.