burger chef???

Any new information out there on the rumor Hardee's is going to revive the Burger Chef franchise?
Lee

Even if they did revive it, you know they'd screw it up like every other chain has..

Ditto

quote:

Originally posted by leethebard

Any new information out there on the rumor Hardee's is going to revive the Burger Chef franchise?
Lee

The following is from www.thebawdycloister.com/reliquary/
Scroll about 1/2 to 2/3 down.

"HARDEE’S® BRINGS BACK BURGER CHEF® BIG SHEF™ HAMBURGER FOR A LIMITED TIME IN SELECT MARKETS

ST. LOUIS, Mo. – April 23, 2007 – An old favorite is returning to Hardee’s – but only for a limited time. The Burger Chef® Big Shef™ hamburger will be added to the menu at Hardee’s restaurant locations in Indianapolis, Terre Haute, Ind., Fort Wayne, Ind., South Bend, Ind. and Dayton, Ohio beginning today.

The Big Shef was a signature burger on the Burger Chef menu in the 1970s and 80s. It is a 1/4-pound burger featuring two charbroiled patties, American cheese, shredded lettuce and special Big Shef sauce. The Burger Chef Big Shef will replace the Big Twin™ on the Hardee’s menu in these cities and will be sold at a 2-for-$3 price point.

“Hardee’s conducted a test in February where we brought back the Burger Chef Big Shef at one of our company-owned restaurants in Terre Haute. The response was overwhelming,” said Brad Haley, Hardee’s executive vice president of marketing. “In certain markets like Indy and Terre Haute, the love affair with Burger Chef remains strong, and people were gobbling up the Big Shef burgers as fast as we could make them. We knew then that we needed to bring this product back on a larger scale, to offer Burger Chef fans across the Midwest their Big Shef fix.”

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended Jan. 29, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,105 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,087 Carl's Jr.® restaurants, 1,906 Hardee's restaurants and 96 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com."

The first Burger Chef franchise was owned by one of my high school classmate's parents on West 16th Street in Indianapolis. They full page advertised in my 1962 high school yearbook. At the time I did not realize I was participating and eating in a part of food history. In case you missed it here is an encore shot of that advertisement. Don't you wish we had prices like that again?

But not earning $1.15 / hr

It would be nice to have the Burger Chef Big Shef back in town, I just wonder if Hardee's is going to use the same beef they use on their other burgers. I've eaten beef burgers at Hardee's twice in the last 6 years and got deathly ill both times.

to me ,burger chef was all about "the works" bar. it was the first place i remember being able to add my own condiments. i'd put on about a pound of pickles.
we don't even have a hardees in my town anymore, so i may miss this new big shef

Are they going to bring back "Jeff", too?

I'd like to see the return of the Red Barn and the three piece 59 cent dinner.

One of my fun "geezing things to do" is to recognize old Burger Chef, Red Barn, etc. buildings and patronize their present occupants. The best Burger Chef use so far has been an ice cream parlor in McLean, VA on Old Chain Bridge Rd. Red Barns are now mostly Greek/Lebanese-owned red sauce Italian joints.