My family owned Velvet Freeze. My great-grandfather started it, had four sons (one being my grandfather). They had stores all over Missouri and Illinois. All four sons were in the ice cream business. My grandfather closed the last family owned Velvet Freeze in 1980. They sold the name but not the recipes. For those curious on how it got it's name: My great grandmother tasted the ice cream and said it was as smooth as velvet. Back then they called ice cream "freeze" so the name became Velvet Freeze.
Of the four brothers, only one is still alive. My great uncle just turned 96 earlier this month. He is still as sharp as a tack! My grandfather passed away in 1997 after a 21 year battle with Parkinson's Disease. The surviving brother was also the oldest of the four.
I have two of the original ice cream scoopers that my grandfather had in his store. I use them all the time to scoop ice cream for my own children.
The name still is out there, but it is not the same... I do have the original recipes, but I don't know if I could ever compare to what my family made so many years ago!
It is so wonderful to know that my family's business left a lasting impression on so many!