RE: Fax Advertising - does it work?
I would concentrate on all different types of businesses.The difficulty with delivering to offices is the standard lunch time many of them have, right around noon.Many would call in at 11:30 and expect it delivered by noon,which is tough if you are very busy and you have a lot of deliveries to do.We delivered to many hair salons(loved our grilled chicken caesar salads!),auto body shops,car dealers,repair shops etc,they usually had more flexability in when they ate lunch .We had one factory that we did around $1000 a week to sometimes more in deliveries,they had hundreds of employees and three shifts.We had one of our regular customers lose his job.He would order from us everyday,then he walked by one day and I called out to him "no lunch today?" he told me he lost his job and was low on cash.I told him his word was good enough for me,and to order everyday like he use to and catch up with me on the money when he gets back on his feet.Well ,he came in everyday and ate his chicken and ribs and I threw his bill under the register.About 2 weeks later he got a job at a big factory and told everyone there about our food,dropped off a bunch of menus and how we were his friends.That little act of kindness resulted in big orders from the factory EVERYDAY,TWICE A DAY! Both the day and night shift ordered from us 5 days a week,and I would never charge our customer who brought that business to us.Many bars don't have kitchens and the regulars have food delivered.We delivered to many bars in our town too.Remember everyone eats! Don't pass up any businesses,if there are people there, get your menus in their hands.Like I said we got so busy with lunch delieries we could not handle it and stopped delivering for lunch (except for a few big customers!)One nice thing is that many of your lunch time delivery customers will become your dinner time residential customers if they like your food.We saw many faces twice a day ordering for lunch,then ordering dinner for themseles at their homes.Get those menus out!But realize delivery is tough if your busy,and it's hard to get delivery drivers,and you find yourself getting behind on delieries and people calling up looking for their food.Delivery made up for almost 80% of our nightime dinner business .We always had a $10 minimum order for deliveries,and limited our delivery area to a size that we could handle.