Just as an opinion from a customer... a lot of it depends on your locality and cliente.
Drsmoke gets alot of tourists as well as regulars, but I imagine in certain seasons, tourists.
Slick, I imagine that most of your customers are regulars or at least people in a certain mile
radius that expect the same menu, but may like something new, special, from time to time.
When I am on vacation, I am always ready for something different and good.
Locally, I rely on a good, consistent menu, with some specials offered that become regular items
if they prove themselves.
I don't know if I am making myself clear, so let me give an example.
At work, there are 5 of us that regularly order out. It helps if we can agree to order from the
same place. Jesses' Quick Lunch signature dish is it's hot dogs and fries. We all get them, but
some of us has discovered they make great burgers. Dave's Taverna advertises itself as Greek Food,
with gyros, greek pizza, greek whatever, but we discovered it makes the best burger and fries. Two
buys the gyros, the others go for the burger. But if someone locally offers something new, but within
the perimeters of what they usually offer, we all try it. It's got to be something akin to what they usually offer.
If Jesses' offered spaghetti, I doubt I'd try it. It's not in their genre.
If I go on vacation, it's nice to find a place that offers a bit more for everyone's appetite if not
everyone can agree on what to eat.
But Drsmokes is very specialized and will get the customers who seeks his cuisine, BBQ. Unless he offers
a BBQ spaghetti, I doubt he will have spaghetti on his menu.
I apologize if I don't sound clear. Rough night, rough week.