RE: Lesson on Real Wasabi
I agree with SUNDANCER, why not?
Does anyone really believe that this site was built for purely altruistic reasons? Do you not believe that the STERN'S do not want people to
come to this site and then not buy their books, or read their articles, or come to their book signings. Look at the top of the web page what do you see? You see cookbooks for sale. Cookbooks that someone wants sold, so that someone can make a buck. Free enterprise in its purest form. The web is an effective, inexpensive way to reach a large audience for a minimum costs, at least as compared to other forms of advertising. It is all a matter of dollar cost averaging. How can I get the most bang for my buck, or in this case how can a reach the largest number of consumers for the fewest bucks. Historially it has been let's give the JOHN'S something for free and then let's stick em for a bundle. Think Roman BREAD and CIRCUS, medicine men shows, etc. The STERN'S are providing entertainment and information in hopes of creating a market. Nothing wrong with that, more power to them, I hope they make a fortune. It is the American way.
As to BRIDGETT'S putting her company's website on the board. If you take a look at an entry dated 22April03, somebody with a handle of CCJPO responded to somebody named YUMBO on a CONDIMENT thread about WASABI, in an attempt to provide information to a large audience. CCJPO put out the "freshwasabi" web address for any one who wished to obtain real wasabi. So blame it on me. I have very broad shoulders.
I would be surprised if other people haven't put their own restuarants or products on the ROADFOOD. If there is information that I don't have, and don't know where to get it I appreciate the input.
I make and market locally, a kller hot fudge sauce, the best garlic, hot pepper dill pickle you have ever had, and a eggnog at Christmas time that is guaranteed to make one never buy a grocery store brand ever again. These are seasonal products, would not ship well as there are no preservatives added. Well that is not exactly true as the eggnog is quite potent due to the amount and types of booze added, and I have been preserved quite early on a couple of Christmas mornings. If I could market them through ROADFOOD, I'd do it in a heart beat or a New York minute, or lickety split, I'd have a captive audience, presumably with some disposable income, who have an admitted affinity for good food and quality products, and don't mid spending cold hard cash on quality. It is the AMERICAN WAY.