Suburpia - More than memories

Post
JRPfeff
Filet Mignon
2006/12/22 18:56:36
Suburpia was the only sub shop I knew growing up. The chain went out of business sometime after I left Madison. Why does an excellent chain like this die, while all the mediocre sub chains flourish (rhetorical question - the answer is in my link)?

Suburpia is back in business in the Milwaukee suburbs (not a pun) and the sandwichs are fantastic, just as I remember. My wife and kids never ate at Suburpia before and are now devoted fans, too.

We went again for lunch today, it is a completely different experience. You have a few choices for sandwichs and there are no ingredients to add - I half expect the Sub Nazi to throw me out if I order wrong. The subs are made behind a wall (in something called a "kitchen") and pop out through a hole in the wall. The bread at Suburpia is superior - it tastes something like Italian bread, but with the texture of a brat bun. They also load on the meat - so unlike the chains - and have great seasoned dressings poured on. If you haven't ate there, you won't understand.

Are there any other Suburpia fans here?
Here's a secret - the Waukesha shop (near Silvernail) is seldom crowded, unlike reports from the Tosa location.

http://www.onwisconsin.com/dining/dining.asp?id=3667
MilwFoodlovers
Filet Mignon
RE: Suburpia - More than memories 2006/12/22 21:55:19
Suburpia sub rolls were made by Nino's Bakery now in the Falls. I have a second cousin to Suburpia called Gold Coast Subs fairly near to our house. While I've tried the Blue Mound Suburpia and enjoyed it, I think a future side by side comparison is called for. You are correct in that these are great subs. Apples and oranges comparing these to East Coast subs, these are winners in their own style. As far as I know they have no web URL's but I know they have locations on 59th & Burnham, 27th & Howard and on Dakota in the little strip mall just north of the Target on Chase. Where exactly is Silvernail?
JRPfeff
Filet Mignon
RE: Suburpia - More than memories 2006/12/22 22:58:46
The Suburpia is located in the strip mall behind Weissgerber's Gasthaus. I should have mentioned Grandview Blvd exit from I-94.

For me it is sad to drive by the old Suburpia location on University Ave. at Randall St. in Madison. It is now a Subway.
stricken_detective
Double Chili Cheeseburger
RE: Suburpia - More than memories 2006/12/26 21:13:12
I have been past there a couple times, never went in, guess I should try it?

The organic grocery store over there has a great deli, so that's what I usually get when I'm on that side of the city.

OMG, they use Sciortino's rolls? I'm sold, I will try one on payday. Sciortino's is the bomb-diggity!
ann peeples
Sirloin
RE: Suburpia - More than memories 2006/12/26 22:39:30
I am a HUGE fan of Suburpia,and truly mourned all these years that they werent around.Then the sub shops called Gold Coast opened, and i was one happy girl.But then,lo and behold,my beloved Suburpia was back, not too far from my home.Looks just like the old shops,and taste just the same to me.I usually buy 2-eating one for dinner and then saving the other for the next day-I love when they get softer,especially the ingredients at the end of the bag!!
vclamp
Junior Burger
RE: Suburpia - More than memories 2007/02/03 08:35:53
Suburpia: The sub sandwiches of the gods!

They are so good that the only descriptions I could write would turn this post into pornography. The second sub I ever had was a Cousin's which was good. The Suburpia at 69th & North Ave. was the first sub experience I had. Are you experienced?

They still don't have a URL. " /> In a few months a new store will open somewhere on South 27th Street. In a few weeks the next store will open where the old Soup Bros. used to be at North Ave & Prospect Ave in the Clocktower building which is easily identified by it's namesake. The work looks well along from what I have seen. The nearby Chocloate Factory had good subs, but they finally closed after everything else in that building closed.

RE: the Waukesha location.
It is difficult to see the sign from the road as it is setback from Pewaukee Road (hwy T) dircetly behind the Walgreens and next to the Office Depot. A better address would be 2610 Pewaukee Road. Exit I-94 at hwy T, and go South on Pewaukee Road which is hwy T. Go past the fisrt traffic light which is Silvernail Rd. Continue on and pull in the parking lot immediatly before the Walgreens, or Turn right at the next traffic light which is Meadow Ln. The Suburpia is to the right of Office Depot.

The tiny white + marks the spot.
http://maps.yahoo.com/index.php#mvt=h&trf=0&lon=-88.257616&lat=43.040509&mag=3

experience, enjoy.
Scott

allycat7
Junior Burger
RE: Suburpia - More than memories 2007/02/19 15:24:27
I thought I died and went to heaven! I was in Milwaukee over the weekend and to my amazement, I seen the Suburpia sign, I flipped. I made my husband make a u-turn and there it was, almost the pearly gates, the sign from my past!!! I had my favorite gold coast w/the green twist tie, (funny how ya remember the strangest things)and it was fantastic! I enjoyed every single bite, needless to say I hope Suburpia makes a big come back and if they put one in Kohler/Sheboygan area, I would be there all the time. I told some of my freinds, I think we will be on a mini road trip back to Milwaukee! I wish the chain tons of luck!!!
ann peeples
Sirloin
RE: Suburpia - More than memories 2007/02/19 20:41:02
My Valentine dinner was a Gold Coast from Suburpia....pure heaven on earth!
JRPfeff
Filet Mignon
RE: Suburpia - More than memories 2007/02/19 21:29:11
I found out about the return of Suburpia in a very cool way.

My teenage daughter came home from work raving about the subs that someone brought back for lunch. I ask and she tells me it was Suburpia. I thought it was great that my daughter developed a love for the same food as me, without any direct influence from me.

I also got to regale her with my tales of growing up with Suburpia in Madison.

ann peeples
Sirloin
RE: Suburpia - More than memories 2007/02/20 07:25:52
And there are always tales associated with the old Suburpia days!!!!
Big Ugly Mich
Double Chili Cheeseburger
RE: Suburpia - More than memories 2007/02/23 23:04:55
I'm not going out of my way to try it. I fell for that when Suburpia opened for the 4th (by their own admission, by the way) time on Water Street just north of the Avenue in the nineties. Damn sandwich was literally saturated with oil of some kind. It was collecting in the bottom of the plastic bag they put it in, thereby rendering the napkin they generously offered useless. I used to love the Davy Jones in my ol' hippy days before I joined the Marine Corps in 1976, and had a few good ones up into the eighties, so I figured I had to.

Gold Coast wasn't bad when I tried it, but I wouldn't go out of my way because Subway's closer. Cousins in a pinch or if I want the State Fair ticket, I'll do. Jimmy John's is passable and Blimpies is okay, too, but I avoid Quizno's like paranoid idiots avoid Wendy's chili. My all time favorite sandwich was made in Brookfield Square in a place called Ollie's L'Ovenworks, and was the fillings with dough wrapped around them and baked in one pile. I miss that place, but Suburpia keeps opening back up. Go figure.

My NEW favorite sammy: http://www.hhsubs.com Only downside is, it's a club, not a sub, so you have to eat it in house or wear half of it. For those of you who are curious, 75th St. in Kenosha is Highway 50, and Green Bay Road and Sheridan Road accessible, as well as Evil I-94 accessible.
Yada123
Junior Burger
RE: Suburpia - More than memories 2007/11/25 21:38:21
Anyone know why the East Side Suburpia is taking so long to open?

My original location in the 70's as a kid was the one on Hampshire off Downer. Was that the first or second location?
Michael Hoffman
Double-chop Porterhouse
RE: Suburpia - More than memories 2007/11/25 22:06:21
Why on Earth would anyone name a place to eat Suburpia? Even more amazing is that anyone would actually want to eat someplace that suggests you're going to end up burping if you eat its food. I mean, would anyone eat at a place called Vomit is Us?
TJ Jackson
Filet Mignon
RE: Suburpia - More than memories 2007/11/25 23:28:53
Come on MH, the answer to your question is contained in the lion's share of the posts before yours....they appear to put out a good product :-)

You silly, silly man. :-)

and now back to the subs, by all means :-)

Michael Hoffman
Double-chop Porterhouse
RE: Suburpia - More than memories 2007/11/25 23:37:14
Hey, TJ, I don't care what they put out. When they name it for an involuntary bodily function then they have hits coming.
enginecapt
Filet Mignon
RE: Suburpia - More than memories 2007/11/25 23:57:48
Subfartia.
Lcky7eleven
Junior Burger
RE: Suburpia - More than memories 2007/11/26 00:04:59
They Finally put a sign up above the Suburpia in progress at the corner of North and Prospect. I can't wait for that one to open because I live so close!
Ort. Carlton.
Filet Mignon
RE: Suburpia - More than memories 2007/11/26 00:35:42
quote:
Originally posted by enginecapt
Subfartia.


Dearfolk,
Subfartia, so near to ya. Tee hee. Well, so fart, so goodt.
Das Est Der Subfarken, Ort. Carlton in Athens, Georgia, which is occasionally (most notably football weekends) transported to Locovania.
P. S. I don't need no stinkin' chain sub shop when I got Little Italy right over at 125 North Lumpkin Street. So dere.
1bbqboy
Filet Mignon
RE: Suburpia - More than memories 2007/11/26 01:56:58






ann peeples
Sirloin
RE: Suburpia - More than memories 2007/11/26 07:30:46
How funny-in all the years I have eaten Suburpia, I never once thought of or even realized the "burp" part of the title!!Guess it must be the impressionist artist in me-see life as I want to see it, not as it really is....regardless,they are still my favorite local sub sandwich.
Yada123
Junior Burger
RE: Suburpia - More than memories 2007/11/26 10:27:39
quote:
Originally posted by Lcky7eleven

They Finally put a sign up above the Suburpia in progress at the corner of North and Prospect. I can't wait for that one to open because I live so close!


Yeah, it will only be another 6 months or so!
DavidEMartin
Cheeseburger
RE: Suburpia - More than memories 2007/11/28 17:47:12
I'm ambivalent about Suburpia.

The Suburpia that used to stand on North Ave and Prospect (before it was vaporized to become a Whole Paycheck grocery and a medical building) might have had good sandwiches but the lack of customer service was annoying. You entered into an anteroom that had a menu and an order counter BUT the other side of the counter was an alcove blocking your view of the food prep area. And the alcove blocked any view of the waiting room. Which meant you had to hope some employee might take the time to wander into the alcove and see if there was a customer there. Yelling "HELLO?" never helped, suggesting a sound barrier was also in place.

The Suburpia in the Plankinton building was even stranger. Again, customer sight lines were blocked by an alcove. The windows were covered in floor-length blinds. Once the blinds were open just a bit around twilight, enabling me to peek inside. What I saw was a bunch of folding tables and computers, not a food prep area. And once when a Plankinton Bldg security guard and I were tramping along the fire steps to the rear of the Suburpia, trying to track down a leak that was threatening my bookshop's basement, the presumed manager of the Suburpia cracked opened his firedoor just wide enough to yell at us to get away from his store.
That store took months to open. Once it did so, the customer flow was maybe a couple people a day, if that. Very strange.

Lcky7eleven
Junior Burger
RE: Suburpia - More than memories 2007/11/28 18:26:20
David are you thinking about the old sub-shop by "The Globe" on North Ave? I don't remember the name of it, but I didn't think it was a Suburpia. I could be wrong though as it went out of business a while ago. There is a new Suburpia that has been in the works now for about 6 months where the old Soup Bros used to be. Thats what I was talking about in my earlier post.
Yada123
Junior Burger
RE: Suburpia - More than memories 2007/11/28 23:39:07
quote:
Originally posted by Lcky7eleven

David are you thinking about the old sub-shop by "The Globe" on North Ave? I don't remember the name of it, but I didn't think it was a Suburpia. I could be wrong though as it went out of business a while ago. There is a new Suburpia that has been in the works now for about 6 months where the old Soup Bros used to be. Thats what I was talking about in my earlier post.


The one he is refering to was originally a Suburpia before the chain went bankrupt. It then became a Gold Coast which run by the original owner's right-hand man. The subs at Gold Coast are exactly the same. There is one on Burnham and about 35th.
Lcky7eleven
Junior Burger
RE: Suburpia - More than memories 2007/11/28 23:57:59
Thanks Yada, I do remember that sub-shop being a Gold Coast now that you mention it.
vclamp
Junior Burger
RE: Suburpia - More than memories 2007/11/30 12:09:06
The new North Ave & Prospect Ave store should have been open months ago. THe intial opening schedule of March got bumped back because the city made them rearrange the customer traffic flow. The work is completed. It has been ready to open now for several months. They did get the small sign out front. but it looks too small to be genuinely permanent. It was political problems, not business that caused them to shut down in the past. The current problems are apparently now governmental as well.

A Chubbies has opened 2 blocks west of Prospect, and a Whole Foods is where the former Gold Coast was, so there is more competition now than when it was supposed to open.

I do remember the old Gold Coast by North Ave & Prospect Ave from the early 80's until around 2000 perhaps. Extrememly similar, but Suburpia is a bit better. The Gold Coast at 5901 W Burnham is the one that I have been to most recently.
ann peeples
Sirloin
RE: Suburpia - More than memories 2007/11/30 19:41:31
Although we have a Suburpia nearer to our home(Hwy 100 and Bluemound) I still frequent the Goldcoast on Burnham.I hate to say it, but I think Goldcoast is better...
sk bob
Double Chili Cheeseburger
RE: Suburpia - More than memories 2007/12/03 10:10:28
those pictures look like subway subs. WHERES THE MEAT?
DavidEMartin
Cheeseburger
RE: Suburpia - More than memories 2007/12/04 00:58:56
The Suburpia on Prospect & North closed, then re-opened under the name Gold Coast, then closed again.

The new site-- a small, non-grill sandwich shop is really the only thing that could reasonably fit in there. The problem is, with the auto traffic flow in the area, any business there is pretty much limited to foot traffic. Suburpai may be hoping that the massive increase in the surrounding medical office space will lead to an increase in hopefully hungry mouths heading their way.
MilwFoodlovers
Filet Mignon
RE: Suburpia - More than memories 2007/12/04 06:52:43
quote:
Originally posted by sk bob

those pictures look like subway subs. WHERES THE MEAT?
The Suburpia and Gold Coast subs are not lacking in meat and bear no resemblance to Subway subs.
ann peeples
Sirloin
RE: Suburpia - More than memories 2007/12/04 07:56:38
My thoughts exactly, MFL.I am never disappointed with the amount of meat...
Yada123
Junior Burger
RE: Suburpia - More than memories 2007/12/04 09:36:45
quote:
Originally posted by DavidEMartin

The Suburpia on Prospect & North closed, then re-opened under the name Gold Coast, then closed again.

The new site-- a small, non-grill sandwich shop is really the only thing that could reasonably fit in there. The problem is, with the auto traffic flow in the area, any business there is pretty much limited to foot traffic. Suburpai may be hoping that the massive increase in the surrounding medical office space will lead to an increase in hopefully hungry mouths heading their way.


And the bar crowd.
Lcky7eleven
Junior Burger
RE: Suburpia - More than memories 2007/12/21 15:33:34
Looks like the Suburpia on North Ave. in Milwaukee finally opened!
Yada123
Junior Burger
RE: Suburpia - More than memories 2007/12/23 19:13:35
Drove by Prospect & North. It is now open after 7-8 months of waiting!
vclamp
Junior Burger
RE: Suburpia - More than memories 2007/12/24 10:28:25
Thanks. It opened Thursday December 20th 2007. A fine Christmas present indeed. I stopped in Saturday night and had a fantastic dinner. There are no seats or tables at this small location. Standing room only.
Meggy
Junior Burger
RE: Suburpia - More than memories 2008/04/11 21:28:17
I know more about Suburpia than I want to. This is the third incarnation of the business, always run by the same man who is a criminal. The delays are due to his involvement. He may have thought up a good sandwich...for the 70's when no one cared what went into their bodies...but he's a crazy man that doesn't pay his vendors and relies on his own lunacy for direction. He treats his employees like crap, by the way. While I am all for independent, locally owned businesses...there is something to be said for integrity and this business has none.

The food prep area is intentionally hidden from sight. I am certain there are a number of reasons why! Some things repeatedly fail for good reason. Try and ask for nutritional information, by the way. I did and got laughed at.
ann peeples
Sirloin
RE: Suburpia - More than memories 2008/04/12 08:29:45
www.bizjournals.com/milwaukee/stories/2005/08/29/story5.html - 109k -
sdzn
Junior Burger
RE: Suburpia - More than memories 2008/05/11 01:50:12
I was on my way to Mayfair Apple Store and was trying to decide where I was going to stop...I remembered Subupia was right on the way. I don't get this far east very often any more, my husband moved me out past Oconomowoc (closer to Johnson Creek). I recall the Suburpia on 27th & Oklahoma and at Summerfest, back in the day.
I just devoured a Miles Standish, I don't remember enjoying a sub so much. Soooooo Good! I got off work early a day later and had to get another, the next day I did it again when I was told there was one in Waukesha. Thank goodness the gas was killing me. I've had to get one - about 6 times in the course of a week and a half. Waukesha is getting pretty far for me too...I don't know if I can feed my new addiction with gas going up so much. Are there any plans for an Oconomowoc (Growing fast) or Johnson Creek (no subs in creek) location.
If anyone knows what the sauce is, I'd appreciate it so I can make do in the mean time.
MilwFoodlovers
Filet Mignon
RE: Suburpia - More than memories 2008/05/11 07:33:31
Now things may have changed, but Nino's Bakery (Menomonee Falls) used to make their bread. I always added a small splash of Maggi's Seasoning (substitute equal parts soy sauce and Worcestershire sauce if you don't have any) to the onions along with oregeano.
ann peeples
Sirloin
RE: Suburpia - More than memories 2008/05/11 09:26:38
Funny this subject was brought up-had Suburpia for dinner last night,As good as ever!!
JRPfeff
Filet Mignon
RE: Suburpia - More than memories 2008/05/11 11:41:41
sdzn - I love your story. It is the same for my family, too. Suburpia has the only subs we eat anymore.

Jim
meta99
Junior Burger
RE: Suburpia - More than memories 2008/06/24 01:05:36
I enjoyed the Suburpia subs during my college days, and for years afterward, whenever I was in the Milwaukee area. I was very sad to see that they went out of business many years ago, and overjoyed upon their return. One of the things that sets these subs apart is the incredible seasoning infused in the oil....each type of sandwich has a different mix of seasonings. This is something that no other sub chain has, or probably ever will. When you are devouring one of their subs, take note on how perfectly the seasoning matches the meat. I now live in Illinois and will soon make a road trip to once again savor that incredible flavor.
ann peeples
Sirloin
RE: Suburpia - More than memories 2008/06/24 16:45:30
meta99-Welcome to Roadfood!!! And if you make a trip up to enjoy Suburpia, let us know-we will join you!