I used to work the snack counter during basketball games at Jr. High and I stocked the candy counter. We had all the Hollywood Candy Co bars for on display. Back then all full size candy bars were still only a nickel. They went up to ten cents a few years later. We purchased them by the case enough for the entire school year sport season and I remember the cases indicating they were mfg. by "Hollywood Brands" in Centralia, IL
There were 4 different nickel bars but I can only for sure remember 3 of them.
"Milkshake" (their version of "Milky Way")
"Zero" (didnt care for them at the time)
"Big Time" - My personal favorite (a Milkshake with peanuts - similar to "Snickers
I thought the 4th one was actually the "Payday" (or another name of bar made to copy it). Does anyone else remember differently?)
We stocked them because all these bars cost us 10 to 20% less than those bars from "Mars Candies" and they were probably 10 to 20% larger by weight. We did make an exception and carried 3 Musketeers because the were preceived as the biggest bar around.
I personally liked the textures of the fillings and the chocolat coating which wasnt as oily and it didnt melt but rather has a more grainy texture overall much like the Zero bars of today. Too bad Hershey didnt decide to buy all the recipes and make them all today. I didnt care for Zero's back then but now that the others are gone it still comes closest to matching the overall taste appeal of Hollywood Bars.
By the way, we also sold lots of 10oz bottles of all the Nehi fruit flavors Orange, Grape, and Red Cherry.