I know I'm late to the dance but...
A hotdog and burger joint on Main Street here in Northampton closed after less than a year.
They fully renovated it. They offered excellent products. They used local, organic, high-quality ingredients. And it seems to have failed.
Meanwhile, their original place in Brooklyn apparently thrives.
The money spent to "renovate" it was poorly spent on one major point. The open brick face walls were wonderful. I know I for one was bummed that they covered them up.
I'm not sure they advertised enough. There is tremendous foot traffic past the place (Northampton was named one of the top 8 downtowns in America last week) ... The food was okay.
They didn't do much main stream advertising, they targeted the Goth and indy crowd. The same oones that sit out front asking for change so they can go in and buy something. They should have included people who had money in their pockets to stay with...
On the local chat boards (masslive -DOT- com and others) the place was crucified for what they did to the walls and for the menu -V- price.
They didn't ask me, but ...
Their prices -- although for first class food -- were a little on the high side.
Their buns were too big for the dogs, dwarfing them.
If you wanted fries, you had to order them as a side and you'd get a load big enough to share with everyone else in the place (and unfortunately had to pay a commensurate price for what you got).
The counter service people always seemed to be on the phone when you were ordering from them ... combined with their almost Goth dress (which will pass here better than anyplace in the country) was just a bit too much.
See above reply.
The place seemed valid, but just never took off.
In my observation, and visits It just couldn't decide what it wanted to be. A hip-college-place, a locals-eat-here kind of place, a touristy kind of place, a place where the street-rats could call home. In the end, they could not be everything to everyone, so they became nothing to anyone...
Sad to see it go under, the food was fair to good. It was however a place you stop in while you're downtown, it was not a place one would head out for as a destination.