I have no idea how companies decide which products to carry and which to discontinue, but I do trust Trader Joe's promise that each item is taste tested before offering it to the consumer, and I've yet to find anything that doesn't satisfy me. I loved the frozen eggplant cutlets and when they quit carrying the one brand, they substituted another one and it is every bit as good as the last. It seems they so try to replace discontinue items with something else as good as or as similar to the last as possible.
Can you believe I am a total fan of Trader Joe's? I do love that store, rely totally on their good judgment, and as far as I'm concerned, their prices and quality can't be beat. I hope they never change and just wish they would build one closer to where we live, altho it is no hardship driving to the nearest one to us. Just getting lazy in our old age, I guess, but would love to go to TJs more often than once a month.
I think what meats they do carry are wonderful and I trust them that they are as advertised, without hormones, etc. I do watch that the seafood and fish that we buy there doesn't come from China but beyond that, we have no qualms about anything they offer.
Whether Ghiradelli (sp?) or not, their chocolate bars and prices are without comparison anywhere else. And their cheese prices are superb.
And of course, there is always Three Buck Chuck to seal the deal.