Flayburgers? What's the difference who makes them, if they are good, reasonable, and served in an environment that is clean.
My only problem with a "Flayburger" (Feeglebeegle - it is kind of funny, but I totally disagree with you) would be if they refused to make it medium rare. I understand they won't so I won't be there. But, not for the reasons alluded to or implied by some others here.
Someone has to make a profit or there is no "Flayburger." So, why not Bobby Flay? I'm with Tony Bad on this one..I don't get it. Wish people success..Support them, if they are giving you a good product! Good for them, if their name generates investors. Don't you wish it would have happened to you?
Bastardization of a burger? How so?
I say let's have more designer burgers! Give me a "Parisburger" or a Kardashianburger"
I like my burgers almost raw and plain(naked