RE: New England Rolls
Marsh: it's true, it's just a standard hot dog bun. Pick up a "normal" hot dog bun and imagine it turned 90 degrees, so that the cut is in the middle of the browned side, and squashed slightly in the pan so that the unbrowned sides are touching and therefore remain soft and completely unbrowned, like the insides of the bun.
As Johnnym says, it's excellent for grilling. Even better, the hot dog (or lobster roll) sits upright on your plate, so that your condiments don't slide off!