Cheez Waffies were originally manufactured in the northeast by Old London and indeed they were packed in a tubular cardboard container, I remember that vividly; Wise licenses the name for broader distribution. In fact, you can still find 'original' Old London brand in many supermarkets in the NY area (Waldbaum's for sure, occasionally Pathmark and Shop-Rite), although they are called "Waffle Snacks". In fact, in addition to the familiar and traditional 'cheddar' flavored waffies, Old London produces a 'swiss' flavor waffie, which I have tried, but which isn't nearly as good as the 'cheddar' flavored ones.
There's loads of good information on this 'internet' thing, via such sites as "Google" (which kicks up the Old London Foods website pretty fast), "Clusty" and other search engines. If you're that interested, I'm sure you could search out a photo of the old container and then post it here for all to enjoy.
post edited by PaulBPool - 2009/03/02 09:12:29