So we had our event (two actually). The original event that asked us to make the ears was on Friday, and we did ok, but were not nearly as busy as we thought we'd be. We bought the demi loaves, 60 to a box, three boxes, and probably only sold 30 ears. :-( . We used the fully demi, and charged $4. A bargain I thought. The event was just after a 27 year old parade that the town has, but this was the first year they had vending and activities afterwards. There were a reasonable amount of people taking advantage of the bike safety stuff, just not alot of food sales. I think we did about $550 in 4 hours. We sold mostly dogs at $2 and $3 and pretzels.
Saturday was an event at the sports park. We had a more expanded menu, one closer to our regular menu, with hamburgers, dogs (now $3 and $4) Philly steaks, pulled pork, fries, pretzel and ears. We were swamped, and sold out of many things. We began getting orders for elephant ears half way through the day. We probably sold 20 or so. This day was a $1200. day.
So here's my observations: Elephant ears offer a good margin, but require extra space and labor dedicated just for ears. I guess that helps to justify the price. Doing these in our concession trailer with a full menu is difficult. The first day we had three people working, the second two. But because determining an event true volume is difficult ahead of time. We way over bought for elephant ears and will be selling out our inventory for awhile. I do want to still be able to offer them at various times, I just would like to look into using pizza blanks instead. I heard somewhere that they can be used, but can't remember where. Pizza blanks would allow us to eliminate the mess and extra labor / space to roll out the dough. I think a flat blank would defrost faster. It may be a little more expensive, but would offset that with the benefits, maybe.
If anyone here has used pizza blanks, I'd like to hear your experience.