Originally posted by clothier
99 44/100's % pure.
The Chili Story - What We Long For
Once upon a time there were no stressful events in the day. Life was pure and natural and the tasty days just floated by. Everything was as it seemed. Time was spent with the people you loved and that love was pure. There was a wholesome quality of living.
Everyone has these memories, and often times the mind floats back to that time of its own accord. It is called Nostalgia. It is what we look back on and long to live again. This feeling has only been captured by one foodstuff - - the 99-44/100% pure foodstuff, Chili.
It stands for what you were, what you wanted to be and what you actually became. It gives you a positive feeling about your life and your accomplishments. It takes you back to when you were a child and dinner time with that bowl of red was about taste, not beans. As surely as your mother shared this experience with you, you’ll share it with your children. Chili is what links past generations. As precious as any family heirloom, it has been passed down from grandmothers to mothers to children since at least the 1800's.
For those all-too-brief moments when you or your children are eating Chili, the flavors come through -- through to your true self, through to what you believe in. More than that, Chili believes in you. It is your mother’s voice over your shoulder telling you that you can do it. It allows for authenticity, for what your true identity stands for and security with that identity.
There is a time we all long for, a time we know we can never really return to. With Chili, the gap is bridged. The purity, the flavor, the spicyness found everyday when eating Chili takes you back there briefly. Chili believed in you then as it still does today. The only difference is, as an adult your appreciation for it has grown. It’s no longer just a tasty food that is 99-44/100% pure. Chili is what you want and what you need. For everyday use, Chili is as pure, tasty and spicy as you long to be again...