Re:The Return of Geno's
I had a late lunch on a weekday afternoon in Towson, MD. While the official address is LaSalle Road, it has its street exposure on the main drag there, Joppa Road. It was quite a different scene than Michael described above. Unfortunately, Michael does not indicate if he went on a weekend or a weekday. Might make a difference. Even well past business lunch hour, there was a steady stream of partons in Towson. This location is in a business park, and there are a few other chain restaurants adjacent to it. Besides people who were on lunch hour, I also saw retirees, students, and a mom with kids eating there.
I did order what they are calling the Giant. With fries and drink, it came to about $9.50. Unfortunately, too many MGD's and PBR's dimmed my recollection of the exact details of the food, prices, and experience at Gino's prior to Marriott having their way with them in the 80's. However, they have made enough changes that it has to be evaluated as a brand new franchise concept. I remember the old Gino's as a fast food joint. The new Towson location cooks to order and has several people in the dining area bussing tables and cleaning. For the price, there was an enormous amount of food. I wound up taking half of the fries back to the room for a late night snack.
I found the burger to be very good. Not at all like a Big Mac. I didn't remove any gristle from my teeth. The fries were top-grade foodservice fries, with free refills on sodas.
They are marketing nostalgia, with a video on the history of the chain. The background music is all oldies, i.e., Fontella Bass's Rescue Me. If you go back expecting to find the same food, you will be disappointed. But I think you will like what they are offering now at the current price point.