No offense taken. I wrote my post after a long, back breaking night at the restaurant, so I was probably in a confrontational mood to begin with.
I'm not obsessed with all the internet and press coverage Burt has gotten in the last few years, but every month or so I do the Google search just to read the buzz, positive or negative. Regardless of what is said, I never comment on a site where I'm not already a contributing member (here and LTHForum.com). I recognize that not everyone will be thrilled with the way Burt runs his shop, and that's fine. No one is forced to eat there, and believe me, Burt's business will not be hurt by the absence of the few who don't like the process.
What really bugs though is the misinformation coming from posters who try to speak with authority when they actually know nothing about how it really works (not talking about you). People who try to piece together Burt's history, or why we do things the way we do them, and get it completely wrong. This is what leads to folks like you having a wrong impression of the business and how we work.
All the pre-ordering and all the other "rules" are based on our unfailing desire to give great pizza and service to as many customers as possible, given the fact that the store only holds 35 people at a time and all the pizzas are hand made by a 71 year old man with a single oven. By pre-ordering, showing up on time, coming in with the same number of people you told us about on the phone (not more, not less), etc., we're able to maximize our service. We're not trying to aggravate people. Quite the opposite; we want to make the experience run smoothly and comfortably. All the prep work allows us to put together a carefully worked out timetable that insures a happy experience.
We're very proud of the legacy we left with Pequod's. If that's your go-to pizza place when you're in Chicago, then enjoy, no argument, no hard feelings. If you want to experience Burt's Place, we'd love to have you. If you need help getting through the pre-ordering process, my offer stands. Just send me a PM and we'll get you going.
Not sure how you're defining the "third week of September" since the month starts mid-week. Around that time I'll be at Burt's on the 15th, 17th, and the 22nd-24th. Hope I'll see you one of those days. My offer of pre-ordering assistance is extended to you as well. Just send me a PM and I'll help you get started. Although, as I hinted at upthread, if you can order a pizza over the phone from anywhere else in the country, you can do it at Burt's just as easily.