~ Overestimating How Much People Care Where Their Food Comes From

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wheregreggeats.com
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~ Overestimating How Much People Care Where Their Food Comes From - Sat, 04/21/12 10:54 AM
Chipotle Grossly Overestimated How Much People Care Where Their Food Comes From Kim Bhasin
Story Published: Apr 18, 2012 at 06:30 PM EDT

 

In the early days of Chipotle, CMO Mark Crumpacker focused on touting the company's "food integrity," but he quickly learned this wouldn't make them long-term customers.  On a panel today at Fast Company's Innovation Uncensored event in New York City, Crumpacker admitted that he had  overestimated how much people care about animals and the environment.
 
http://www.komonews.com/n...265ad77431733a7acdbbb4
 

MetroplexJim
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Re:~ Overestimating How Much People Care Where Their Food Comes From - Sat, 04/21/12 11:02 AM
Always a whipping boy for the Food Police McDonald's Corp. quite evidently has an institutional need to be "politically correct".

saps
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Re:~ Overestimating How Much People Care Where Their Food Comes From - Sat, 04/21/12 3:46 PM
Jim- You're comment makes no sense, starting with the fact that Chipotle hasn't been associated with McDonalds for 6 years.  Additionally, I don't see the polictical correctness in this article at all.

Foodbme
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Re:~ Overestimating How Much People Care Where Their Food Comes From - Sun, 04/22/12 1:59 AM
saps


Jim- You're comment makes no sense, starting with the fact that Chipotle hasn't been associated with McDonalds for 6 years.  Additionally, I don't see the polictical correctness in this article at all.

While McDonalds does not own Chipotle, They still have contractual arrangements with each other. For example, Chipotle uses McDonalds Distribution Centers and Fleet to distribute their food products to their stores.
WalMart & McDonalds are recognized as the leaders in supply chain Logistics. They have the most sophisticated Logistical Systems in the world. They operate in similiar fashion as McLean Distributors, a major logistics company for the "C" Store industry.

Cosmos
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Re:~ Overestimating How Much People Care Where Their Food Comes From - Sun, 04/22/12 12:14 PM
Not surprising, I'd say people who dine at fast food restaurants are less inclined to care about what they eat in general. Seriously...no one knows what in Taco Bell's meat (?)/bean mix but they sell a ton of it every day.

ann peeples
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Re:~ Overestimating How Much People Care Where Their Food Comes From - Sun, 04/22/12 4:51 PM
Wharehousing is hardly new. Just new in people realizing it.