There is a local bakery that has obtained the license to officially call these Moon Pie cupcakes. http://www.wate.com/story/16909968/maryville-bakery-is-exclusive-maker-of-moon-pie-cupcakes
Some friends got me a strawberry one for my birthday.
There was plenty of strawberry frosting, a drizzling of marshmallow creme, and topped with a piece of actual Moon Pie.
I tore the bottom half of the cupcake off and found there to be a larger piece of Moon Pie baked into the cupcake.
I felt something needed to compliment the strawberry flavor, so I added some Nutella. Chocolate and strawberires do go together I think.
Just a spoonful on the bottom half.
A trick I saw watching Cake Boss was to invert the bottom part of the cupcake onto the top. With all that frosting on top, you get a more proportioned bite of the parts making up the cupcake.
I know I did not eat this cupcake as intended because I added the Nutella. But I did taste the cake and frosting parts by themselves. It did not taste different from any other strawberry cupcake. And it broke apart very easily, not very firm. I think they added the graham cracker component of the Moon Pie to the frosting. The frosting tasted much more like a Moon Pie than the cake part did. The marshmallow helped alot with that.