I say if they think $2.00 is too much for a hot dog, then you don't want their business. Let 'em buy the bargain weenies at the grocery store and fix them at home. What they are paying for by buying off your cart is the novelty and convenience of a good ready-made dog, right there, right then. If you do offer a bargain dollar dog, then be prepared to sell mostly bargain dollar dogs, because most customers will buy the cheapest item on the menu. Why buy a $2.00 dog if there is a $1.00 dog right next to it? A hot dog is a hot dog to most people.
And remember, it's takes the same effort on your part to prepare a $1.00 dog as it does for a $2.00 dog. Personally, I'd much rather sell fifty dogs at $2.00 than a hundred dogs for $1.00. Hadn't you? Price your dogs where you feel like they need to be. If you can't sell a hot dog for $2.00, maybe you need to find a more upscale spot where folks will think two bucks is a deal.
post edited by FiveAcreFoods - 2012/11/01 07:45:35